Blog Posts - Traditional Media

The Paris 2024 Olympics promise to be a celebration of sport, culture, and innovation, bringing together athletes and spectators from around the world in the heart of one of Europe's most iconic cities. On that note, it is poised to be the biggest media event of 2024 with 3 in 4 Americans intending to watch! 🤯 We now live in a time where live sports events remain the biggest draw on traditional TV. Major events like the Super Bowl, World Cup, Olympics, NBA Finals, and other premier sports lea

As more people have been ordered to stay home due to the growing concerns surrounding COVID-19, our daily media consumption is rapidly changing. The pandemic is influencing consumer attitudes, behavior, and expectations, while shaping the foreseeable future of the advertising world. Media Consumption and Consumer Behavior: With “Shelter in Place” mandates in several states and school closures across the country, the amount of time spent on platforms of choice has increased.  Younge

As a media professional, there has been so much growth during my career in the world of media advertising.  Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm. According to a report from Gfk TVB Media Comparisons Study from 2018, these claims have not been realized. Broadcast and Cable Television is still the highest reach of all ad-supported platforms at 81%. For the advertiser, the successful