Blog Posts - Author: Krystal Vela

Since the news broke last summer that the iOS 14.5 Apple update would have significant changes to user privacy and impact the use of data for  marketing, the digital media team at Texas Creative has been monitoring the conversations among leaders in the industry. The new update will prompt users with a pop-up message asking for permission to allow or not allow apps to track a user across apps and websites owned by other companies. Additional information about this policy is available here.  Many

It’s 2020, and if you are in the market for a new digital marketing agency, this is the blog for you! At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs, all under one roof. Below are just a few of the top reasons to consider TXC as your new digital agency (but believe me, ther

According to a recent e-Marketer report, digital ad spending in the US is estimated to reach $129 billion in 2019 and is expected to surpass traditional ad spending for the first time in history. To be effective in this space, it is imperative to have a digital partner with the capabilities that will meet your business goals. In choosing a digital partner, there are several benefits to choosing a full-service agency to plan, develop and execute your digital marketing campaigns. 1. A Holistic, St

TXC Philosophy: Lead with Strategy. Elevate Through Design. Implement Through Technical Expertise. A marketing plan is only as strong as the strategy behind it and ensures that there is a clear direction for creative design and all of the tactical efforts that are to follow.  Our COO, Jamie Allen, recently made a speech at our Christmas party and one of her high points focused on how Texas Creative has evolved from a tactical agency into a strategic marketing agency over the past several years.

The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans. Large traditional media companies are either prepared to offer digital capabilities or scrambling to get into the space. Smart devices have connected everything around us, and cross-device targeting is the new hot topic. In keeping up with media industry new

In the past few years, I have worked with several clients who wanted to expand their digital advertising efforts but had no idea where to start. They asked to advertise on Facebook because it’s the “cool” thing to do, or they wanted to run on websites that they themselves visited regularly. These are common scenarios of what clients are thinking in regards to digital advertising, and our job as media experts is to bring them back to first answer a few key questions:  WHAT are the goals?  WHO is