Blog Posts - strategic planning

20 Sep
by Shelbi Walker

Not sure if your company should be blogging? Here are 3 reasons why it should be.

28 Jun
by David Parker

It seems a revolutionary, new management style for business success is unveiled every year. How do you determine which process is truly right for you and your company? 

12 Apr
by Brittany Ruiz

Despite all of the negative press, and Facebook’s moves to protect consumers’ data, it is still a necessary platform to advertise on. You just have to adjust your strategy.

15 Mar
by Krystal Vela

The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans and there are a few trends that are repeatedly showing up in conversations. These trends are the effect of the new digital age and will continue to see growth in the future. 

Generational Marketing
07 Dec
by Salem Nippa

How should your brand market to Millennials? How about Gen X? Or even Baby Boomers? Where are these audiences? Learn more about where these audiences are and how we as advertisers can reach them and make our campaigns most effective.

Rebranding ‘Baby Boomer’
14 Sep
by David Parker

We spend our days evolving branding strategies for our clients. But what if we discovered the name related to an entire generation was outdated, stale and needed to be reinvigorated?  

20 Jul
by Riley Hemphill

When I joined Texas Creative as an intern, I thought I knew I thing or two about advertising. I didn’t. So after 6 months of working in the industry, these are the top five misconceptions I had about advertising, and what I found out.

29 Jun
by Ashley Landers

It’s June, which means the 2017 Cannes Lions International Festival of Creativity is underway. This is the time of year I always find a renewed sense of creative inspiration from reviewing all the great collective work the world is producing. It’s too early to call out key themes or trends from the winner’s circle that we can all admire and learn from; so instead, I’ve curated a list of some of my favorites this year, as well as some classics worth paying homage to that continually craft the case for creativity.

22 Jun
by Krystal Vela

Many times we encounter clients that want to include digital advertising into their media mix but have no idea where to start. Help them understand the importance of strategic planning and some useful tools to consider as part of the process. 

Answer These Three Questions For a Killer Social Strategy
18 Mar
by Brittany Ruiz

Everybody’s doing it. Social media that is. But not everybody is doing it right. I’ve come up with three questions that, once answered, will give you nearly all the insight you need to come up with a killer social media strategy. And no, just posting updates and funny memes is not a strategy.

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