Blog Posts - strategic planning

Brand Advocacy
18 Apr
by Ashley Landers

What is advocacy, why is it important to turn customers into advocates, and where do I begin? When what you’re selling is no longer “bought”, but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 clever tips for helping companies create brand advocates by starting with a purpose.

Lead with Strategy Into the New Year
10 Jan
by Krystal Vela

TXC Philosophy: Lead with Strategy. Elevate Through Design. Implement Through Technical Expertise.

A marketing plan is only as strong as the strategy behind it and ensures that there is a clear direction for creative design and all of the tactical efforts that are to follow. 

Using Social Media to Establish Thought-Leadership
06 Dec
by Brittany Ruiz

Often times, social media is overlooked for B2B marketing. That is a grave mistake. When used to establish thought-leadership, your social media profiles can be your most valuable tools.

Conducting a Photography RFP
15 Nov
by Brian Eickhoff

I do appreciate the talent of a good photographer. It’s a profession that deserves a lot of respect because to make a livelihood out of it requires a lot of talent, business savvy and hard work.

Who to Hire for Your Social Media
25 Oct
by Gabriela Mata

Establishing an online presence can be hard to start up. Choosing who to run it can be even harder. Here’s a few tips to help you decide who to pick.

04 Oct
by Gabriela Mata

Instagram currently has 1 billion monthly users with over 500 million daily active users. Find out how to reach those in your market.

20 Sep
by Shelbi Walker

Not sure if your company should be blogging? Here are 3 reasons why it should be.

28 Jun
by David Parker

It seems a revolutionary, new management style for business success is unveiled every year. How do you determine which process is truly right for you and your company? 

12 Apr
by Brittany Ruiz

Despite all of the negative press, and Facebook’s moves to protect consumers’ data, it is still a necessary platform to advertise on. You just have to adjust your strategy.

15 Mar
by Krystal Vela

The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans and there are a few trends that are repeatedly showing up in conversations. These trends are the effect of the new digital age and will continue to see growth in the future. 

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