In advertising, time is money. There is nothing worse than finding out that a client’s project is going to cost more than anticipated. We feel disappointed in ourselves, and worst of all, you might have a seriously unhappy client. Managing an efficient budget is one key way of building a trusting client relationship. So, how do we make sure that we keep our client’s trust and budgets in the green?
Blog Posts - strategic planning
What is advocacy, why is it important to turn customers into advocates, and where do I begin? When what you’re selling is no longer “bought”, but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 clever tips for helping companies create brand advocates by starting with a purpose.
TXC Philosophy: Lead with Strategy. Elevate Through Design. Implement Through Technical Expertise.
A marketing plan is only as strong as the strategy behind it and ensures that there is a clear direction for creative design and all of the tactical efforts that are to follow.
Often times, social media is overlooked for B2B marketing. That is a grave mistake. When used to establish thought-leadership, your social media profiles can be your most valuable tools.
I do appreciate the talent of a good photographer. It’s a profession that deserves a lot of respect because to make a livelihood out of it requires a lot of talent, business savvy and hard work.