When I joined Texas Creative as an intern, I thought I knew I thing or two about advertising. I didn’t. So after 6 months of working in the industry, these are the top five misconceptions I had about advertising, and what I found out.
Blog Posts - strategic planning
It’s June, which means the 2017 Cannes Lions International Festival of Creativity is underway. This is the time of year I always find a renewed sense of creative inspiration from reviewing all the great collective work the world is producing. It’s too early to call out key themes or trends from the winner’s circle that we can all admire and learn from; so instead, I’ve curated a list of some of my favorites this year, as well as some classics worth paying homage to that continually craft the case for creativity.
Many times we encounter clients that want to include digital advertising into their media mix but have no idea where to start. Help them understand the importance of strategic planning and some useful tools to consider as part of the process.
Everybody’s doing it. Social media that is. But not everybody is doing it right. I’ve come up with three questions that, once answered, will give you nearly all the insight you need to come up with a killer social media strategy. And no, just posting updates and funny memes is not a strategy.
When you ask someone to define what normal looks like, their answer will probably give you insight into their generation. Here are a few things that have evolved over time to what is now defined as the “new normal”, and what it all means to your marketing plan.
As a mother, I can’t help but hear Generation Z and immediately think World War Z or the Zombie Apocalypse. Maybe, like every stereotyped aging person from past generations, I’m also frightened by children today — their fashion sense, their technological influence or their absolute disregard for privacy.
Success in the kitchen is directly related to the cook’s ability to read and prepare a brilliant recipe. One wrong ingredient, incorrect measurement or miscalculation and you hit the FAIL button and, in turn, probably post a humorous picture of your disaster on Instagram, Facebook or Pinterest.
The same goes with media planning. It’s all in the mix.
Creative people have a knack for finding inspiration in unexpected places, and for following lines of thinking into new spaces. It’s an effective way to keep unique ideas flowing, even if some of them turn out to be useless. The hunt is always on, though: What’s the one great concept that could make a single piece of creative or an entire advertising campaign exceptional?
Transitioning from traditional academic to design courses during college was difficult after years of being told exactly what to do by teachers. I was suddenly given free reign and encouraged to just “be creative.” In hindsight though, the more years I put into design, the more I realized it was never truly free reign; I simply needed to adjust to solving problems creatively instead of academically, and like other designers, my straight forward, black and white approach subtlety transitioned into solving problems emotionally and intuitively.