Blog Posts - Author: Brenda Gonzales
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Are You Following Me? The Reality of Behavioral Retargeting
Have you ever had the feeling that you are being followed while casually browsing around on the internet? You spot a beautiful cashmere sweater on your favorite retail website and place it in your shopping cart for safekeeping, only to move onto Facebook to spot a big, bold ad with the exact same sweater you put in your shopping cart. I can attest that this has happened to me many times — dozens of Kendra Scott jewelry ads seem to find me everywhere I go online. I say this as I turn to my jewel