Blog Posts - Author: Brenda Gonzales
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
![Are You Following Me? The Reality of Behavioral Retargeting A person on a laptop with screens behind them with targeted advertisements](/_next/image?url=https%3A%2F%2Fadmin.texascreative.com%2Fsites%2Fdefault%2Ffiles%2Fblog-images%2F2021-10%2Ftxc-txc-28366-03%2520Brenda%2520Blog%252010-21.png&w=1920&q=75&dpl=dpl_NvkC7HCenzKBUEjGfUifpcv9d9Jc)
Are You Following Me? The Reality of Behavioral Retargeting
Have you ever had the feeling that you are being followed while casually browsing around on the internet? You spot a beautiful cashmere sweater on your favorite retail website and place it in your shopping cart for safekeeping, only to move onto Facebook to spot a big, bold ad with the exact same sweater you put in your shopping cart.
I can attest that this has happened to me many times — dozens of Kendra Scott jewelry ads seem to find me everywhere I go online. I say this as I turn to m