Blog Posts - Digital Media

As more people have been ordered to stay home due to the growing concerns surrounding COVID-19, our daily media consumption is rapidly changing. The pandemic is influencing consumer attitudes, behavior, and expectations, while shaping the foreseeable future of the advertising world.

As a media professional, there has been so much growth during my career in the world of media advertising.  Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As  media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall marketing campaign. 

At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs all under one roof. This blog is about why Texas Creative is one of the top digital marketing agencies in San Antonio.

If you opened up social media last month, whether it was Instagram, Twitter, or Facebook, there’s a good chance that your timeline was full of pictures of your family and friends aged as 75-year-olds. These entertaining photos were a product of FaceApp, a mobile face-editing application that took the world of social media by storm for a whole week before people started to question the privacy of the app. Of course, as soon as the FaceApp was at its peak, the huge buzz-worthy topic of mobile app privacy got thrown into the equation.

Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search, is one of the most important channels in advertising for generating conversions and quality website traffic.

A majority of companies aren’t pleased with the results that they find when they Google themselves, and with good reason. Your company’s online presence can make or break you. What happens to pop up during a Google search that’s aimed at your company can bring you a new client or a lost opportunity.

In choosing a digital partner, there are several benefits to choosing a full service agency to plan, develop and execute digital marketing campaigns. From strategic planning, creative development, media buying, website development, and in-depth post reporting, a full-service agency, like Texas Creative, can be a valuable digital partner.

Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become – specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don’t often hear about YouTube Influencers.

Social media and digital media, in general, are fast and always evolving platforms that require a lot of continuous education. But you already knew that, since that’s probably what led you to this blog. Attending Social Media Week Austin (SMWATX) last month gave me the opportunity to step away from my computer screen and have real-life conversations with industry thought leaders.

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm.