Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search, is one of the most important channels in advertising for generating conversions and quality website traffic. SEM produces fast results by reaching an audience that is actively searching for the product, information or service your business has to offer.
Blog Posts - digital media
20 Jun
A majority of companies aren’t pleased with the results that they find when they Google themselves, and with good reason. Your company’s online presence can make or break you. What happens to pop up during a Google search that’s aimed at your company can bring you a new client or a lost opportunity.
16 May
In choosing a digital partner, there are several benefits to choosing a full service agency to plan, develop and execute digital marketing campaigns. From strategic planning, creative development, media buying, website development, and in-depth post reporting, a full-service agency, like Texas Creative, can be a valuable digital partner.
11 Apr
Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become – specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don’t often hear about YouTube Influencers.
14 Mar
Social media and digital media, in general, are fast and always evolving platforms that require a lot of continuous education. But you already knew that, since that’s probably what led you to this blog. Attending Social Media Week Austin (SMWATX) last month gave me the opportunity to step away from my computer screen and have real-life conversations with industry thought leaders.
24 Jan
For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm.
16 Aug
Category: Digital Media
Technology is changing everyday. See how advertising companies are using the newest technology to track consumer habits.
14 Jun
“You are never too old to set another goal or to dream a new dream.” C.S.Lewis
Fate whispers to the warrior. “You cannot withstand the storm” and the warrior whispers back “I am the Storm”
I AM THE STORM – I found strength in this quote during the past year. Having cancer and working full time has many times been an uphill battle; however, with a strong support system, you can, as I did, Withstand This STORM and come out the other side to the magic word “Remission”.
03 May
Average Joe, An Advertiser and Your Congressman walk into a bar… Understanding who Facebook is really for.
20 Apr
Category: Digital Media
Our Echocast digital IP targeting eliminates click fraud and lifts conversion. We start with the USPS address. We append to the IP address and launch a high-frequency impact campaign on the top safe space online publishers. When your customer surfs their favorite sites, your ad or video appears. Call it digital direct mail.
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