Technology is changing everyday. See how advertising companies are using the newest technology to track consumer habits.
Blog Posts - digital media
“You are never too old to set another goal or to dream a new dream.” C.S.Lewis
Fate whispers to the warrior. “You cannot withstand the storm” and the warrior whispers back “I am the Storm”
I AM THE STORM – I found strength in this quote during the past year. Having cancer and working full time has many times been an uphill battle; however, with a strong support system, you can, as I did, Withstand This STORM and come out the other side to the magic word “Remission”.
Our Echocast digital IP targeting eliminates click fraud and lifts conversion. We start with the USPS address. We append to the IP address and launch a high-frequency impact campaign on the top safe space online publishers. When your customer surfs their favorite sites, your ad or video appears. Call it digital direct mail.
The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans and there are a few trends that are repeatedly showing up in conversations. These trends are the effect of the new digital age and will continue to see growth in the future.
Layout design in CSS has always left something to be desired. Not long ago, responsive web design relied on hacky solutions like padding, float and tables. Later developments like Flexbox solved many of these problems but were far from perfect. Now, that’s all about to change, with CSS Grid.
How should your brand market to Millennials? How about Gen X? Or even Baby Boomers? Where are these audiences? Learn more about where these audiences are and how we as advertisers can reach them and make our campaigns most effective.
The way viewers consume videos on TV is completely different than how they consume it on Facebook, and how they consume it on Facebook could be completely different than how they consume it on another social media platform. This is why it’s important to put consumer experience first when creating your video ads, and I have identified three key considerations for doing so.
Many times we encounter clients that want to include digital advertising into their media mix but have no idea where to start. Help them understand the importance of strategic planning and some useful tools to consider as part of the process.