Blog Posts - Digital Media

Let's be real, marketing is about to get wild in 2025. Technology's changing faster than we can scroll, consumer attention spans are shorter than ever, and everyone's looking for that next big breakthrough. As we wrap up our media planning for the upcoming year, we asked our TXC media team: What are you actually excited about this year? From seasoned pros to fresh faces, here's what they're thinking about on the road ahead. “This year, our media team has grown and transformed into a solid grou

Facebook's Dynamic Creative is a helpful tool for advertisers. It automatically tests different ad variations optimized for your audience based on your provided components. It saves time and money, improves ad performance, and provides valuable data. However, it also has some drawbacks. Let's explore the pros and cons of Facebook's Dynamic Creative for paid ads. Pros of Facebook's Dynamic Creative: Personalized Ads: With Dynamic Creative, ads can be customized for different audiences, making th

  Building a successful Search Engine Marketing (SEM) program on a search engine platform is not an easy task. With all sorts of bells and whistles, a ton of different strategic approaches and constant updates to the platforms – there’s a lot that can impact your plans. What you can count on, is that no matter the platform – in order to have a successful paid search program, you need a strong account structure.  Housing your SEM The account structure is the most important part of

The Paris 2024 Olympics promise to be a celebration of sport, culture, and innovation, bringing together athletes and spectators from around the world in the heart of one of Europe's most iconic cities. On that note, it is poised to be the biggest media event of 2024 with 3 in 4 Americans intending to watch! 🤯 We now live in a time where live sports events remain the biggest draw on traditional TV. Major events like the Super Bowl, World Cup, Olympics, NBA Finals, and other premier sports lea

The clock is TikTok-ing on the social video platform that started as a fun place for viral dance videos and lip syncing. In our ever-evolving digital landscape, you’ve got to not only stay on top of the latest trends, but you’ve got to stay abreast of legislative action. Enter H.R.7521, the latest buzz (kill) in the world of social media regulation, and a game-changer for platforms like TikTok. Let's dive into the nitty-gritty of what this bill entails, what's at stake, and how it could shap

During Hispanic Heritage Month, we’re reflecting on the importance of Hispanic marketing, and the growing influence and diversity of the Hispanic population in the United States and our region of Texas. For 20+ years, Texas Creative has been helping brands and government agencies use research-based strategies to reach Hispanic populations through customized messaging and media selection. Here are some data-driven insights related to Hispanic marketing:  1. Population Growth The&

The rise of popular apps such as TikTok and Instagram prompted many companies, organizations, and national brands to seek alternative ways to target a younger generation of consumers. Many turn to social media influencers to accomplish this goal. Social media influencers hold power over many younger consumers because Millennials and Generation Z trust influencers' thoughts and opinions about a product or service. Most people on social media follow a particular influencer and feel like they know

Have you ever had the feeling that you are being followed while casually browsing around on the internet? You spot a beautiful cashmere sweater on your favorite retail website and place it in your shopping cart for safekeeping, only to move onto Facebook to spot a big, bold ad with the exact same sweater you put in your shopping cart.  I can attest that this has happened to me many times — dozens of Kendra Scott jewelry ads seem to find me everywhere I go online. I say this as I turn to m

When companies come to Texas Creative for help with reputation management, our first strategy is to perform a comprehensive Google search to explore what type of information about the client is out there. I thought we were thorough at SEO research until I stumbled upon a Twitter post by Chris Hladczuk (@chrishlad) that walked through the “8 Googling Tips You Probably Don’t Know”. I will share his tips below. These tips offer great efficiency when trying to find the things you want and

A little GIF history The animated GIF: Thrust into common lexicon with the dancing baby in the 1990s, but with a lifespan now approaching its mid-30s, its surprising staying power has been further fueled by its use on social media, Slack, Discord, and texting. The format also remains a very common form of advertising, though often plagued by silly limitations of 60K or smaller file sizes, 15 seconds in length, and no more than 3x loops.  Smartphones were the stuff of sci-fi thrillers when