According to a recent e-Marketer report, digital ad spending in the US is estimated to reach $129 billion in 2019 and is expected to surpass traditional ad spending for the first time in history. To be effective in this space, it is imperative to have a digital partner with the capabilities that will meet your business goals. In choosing a digital partner, there are several benefits to choosing a full-service agency to plan, develop and execute your digital marketing campaigns.
Blog Posts - digital media
Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become – specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don’t often hear about YouTube Influencers.
Social media and digital media, in general, are fast and always evolving platforms that require a lot of continuous education. But you already knew that, since that’s probably what led you to this blog. Attending Social Media Week Austin (SMWATX) last month gave me the opportunity to step away from my computer screen and have real-life conversations with industry thought leaders.
For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm.
“You are never too old to set another goal or to dream a new dream.” C.S.Lewis
Fate whispers to the warrior. “You cannot withstand the storm” and the warrior whispers back “I am the Storm”
I AM THE STORM – I found strength in this quote during the past year. Having cancer and working full time has many times been an uphill battle; however, with a strong support system, you can, as I did, Withstand This STORM and come out the other side to the magic word “Remission”.
Our Echocast digital IP targeting eliminates click fraud and lifts conversion. We start with the USPS address. We append to the IP address and launch a high-frequency impact campaign on the top safe space online publishers. When your customer surfs their favorite sites, your ad or video appears. Call it digital direct mail.
The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans and there are a few trends that are repeatedly showing up in conversations. These trends are the effect of the new digital age and will continue to see growth in the future.