Blog Posts - Digital Media
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Preparing Facebook Advertisers For The iOS 14.5 Apple Update
By Krystal Vela
Since the news broke last summer that the iOS 14.5 Apple update would have significant changes to user privacy and impact the use of data for marketing, the digital media team at Texas Creative has been monitoring the conversations among leaders in the industry. The new update will prompt users with a pop-up message asking for permission to allow or not allow apps to track a user across apps and websites owned by other companies. Additional information about this policy is available h
Beginners Guide: Get Smart with Your Smart Devices and Services, Apple Edition
By Josh Norman
With the caveat that the world is a mess and I’m ridiculously fortunate to have THIS as a blog post, I’ll say humbly that I’ve spent a lot of the last five months while working at home getting my digital life in order, one small bit at a time.
Despite the flurry of smart devices and home hubs that have flooded the market over the past 5 years, we’re clearly still in the infancy of IOT, the “internet of things.” From toasters with touchscreens to washers and dryers that share th
Media Consumption During the COVID-19 Pandemic and How it is Shaping the Advertising Landscape
As more people have been ordered to stay home due to the growing concerns surrounding COVID-19, our daily media consumption is rapidly changing. The pandemic is influencing consumer attitudes, behavior, and expectations, while shaping the foreseeable future of the advertising world.
Media Consumption and Consumer Behavior:
With “Shelter in Place” mandates in several states and school closures across the country, the amount of time spent on platforms of choice has increased. Younge
Traditional Media Is Fundamental
As a media professional, there has been so much growth during my career in the world of media advertising. Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall
Texas Creative Digital Marketing
By Krystal Vela
It’s 2020, and if you are in the market for a new digital marketing agency, this is the blog for you! At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs, all under one roof. Below are just a few of the top reasons to consider TXC as your new digital agency (but believe me, th
6 Ways to Help Ensure Mobile App Privacy
By Texas Creative
If you opened up social media last month, whether it was Instagram, Twitter, or Facebook, there’s a good chance that your timeline was full of pictures of your family and friends aged as 75-year-olds. These entertaining photos were a product of FaceApp, a mobile face-editing application that took the world of social media by storm for a whole week before people started to question the privacy of the app. Of course, as soon as the FaceApp was at its peak, the huge buzz-worthy topic of mobile ap
What Is Search Engine Marketing and Why Your Business Should Be Doing It
By Texas Creative
Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search (yes, it has many names), is one of the most important channels in advertising for generating conversions and quality website traffic. SEM produces fast results by reaching an audience that is actively searching for the product, information or service your business has to
The Importance of Online Brand Management
By Texas Creative
Have you ever Googled yourself?
A majority of companies aren’t pleased with the results that they find when they Google themselves, and with good reason. Your company's online presence can make or break you. What happens to pop up during a Google search that’s aimed at your company can bring you a new client or a lost opportunity. Google is the best friend to many, which isn’t a huge secret to anyone considering 83% of online searches happen through Google. However, 91% of online adul
Benefits to Choosing a Full-Service Agency for Digital Marketing
By Krystal Vela
According to a recent e-Marketer report, digital ad spending in the US is estimated to reach $129 billion in 2019 and is expected to surpass traditional ad spending for the first time in history. To be effective in this space, it is imperative to have a digital partner with the capabilities that will meet your business goals. In choosing a digital partner, there are several benefits to choosing a full-service agency to plan, develop and execute your digital marketing campaigns.
1. A Holistic, St
The Power of YouTube Influencers
By Texas Creative
Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become -- specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don't often hear about YouTube Influencers.
YouTubers are now considered to be celebrities. We can debate that if you want, but the attention and fan-bases that many content creators have is astronomical. Billions of v