Blog Posts - Digital Media

It’s 2020, and if you are in the market for a new digital marketing agency, this is the blog for you! At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs, all under one roof. Below are just a few of the top reasons to consider TXC as your new digital agency (but believe me, th

If you opened up social media last month, whether it was Instagram, Twitter, or Facebook, there’s a good chance that your timeline was full of pictures of your family and friends aged as 75-year-olds. These entertaining photos were a product of FaceApp, a mobile face-editing application that took the world of social media by storm for a whole week before people started to question the privacy of the app. Of course, as soon as the FaceApp was at its peak, the huge buzz-worthy topic of mobile ap

Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search (yes, it has many names), is one of the most important channels in advertising for generating conversions and quality website traffic. SEM produces fast results by reaching an audience that is actively searching for the product, information or service your business has to

Have you ever Googled yourself? A majority of companies aren’t pleased with the results that they find when they Google themselves, and with good reason. Your company's online presence can make or break you. What happens to pop up during a Google search that’s aimed at your company can bring you a new client or a lost opportunity. Google is the best friend to many, which isn’t a huge secret to anyone considering 83% of online searches happen through Google. However, 91% of online adults u

According to a recent e-Marketer report, digital ad spending in the US is estimated to reach $129 billion in 2019 and is expected to surpass traditional ad spending for the first time in history. To be effective in this space, it is imperative to have a digital partner with the capabilities that will meet your business goals. In choosing a digital partner, there are several benefits to choosing a full-service agency to plan, develop and execute your digital marketing campaigns. 1. A Holistic, St

Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become -- specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don't often hear about YouTube Influencers. YouTubers are now considered to be celebrities. We can debate that if you want, but the attention and fan-bases that many content creators have is astronomical. Billions of v

Social media and digital media, in general, are fast and always evolving platforms that require a lot of continuous education. But you already knew that, since that’s probably what led you to this blog. Attending Social Media Week Austin (SMWATX) last month gave me the opportunity to step away from my computer screen and have real-life conversations with industry thought leaders. And, after three days of learning from some of the best in the business, I walked away with five themes on how to i

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm. According to a report from Gfk TVB Media Comparisons Study from 2018, these claims have not been realized. Broadcast and Cable Television is still the highest reach of all ad-supported platforms at 81%. For the advertiser, the successful

Sometimes I find myself daydreaming about the future. TV shows, movies and video games have all painted pictures of what the future should look like. I can picture flying cars, talking electronics or closets that pick out your outfits… that’s what everyone thinks of, right? I recall growing up and watching The Jetson’s thinking to myself, “Someday, this will be reality.” Now that I’ve grown up, I realize that we truly are living in the future. We may not have flying cars yet, but, we

“You are never too old to set another goal or to dream a new dream.”  C.S.Lewis Fate whispers to the warrior.  “You cannot withstand the storm” and the warrior whispers back “I am the Storm” I AM THE STORM – I found strength in this quote during the past year.  Having cancer and working full time has many times been an uphill battle; however, with a strong support system, you can, as I did, Withstand This STORM and come out the other side to the magic word “Remission”. Despi