Blog Posts - Digital Media

In the past few years, I have worked with several clients who wanted to expand their digital advertising efforts but had no idea where to start. They asked to advertise on Facebook because it’s the “cool” thing to do, or they wanted to run on websites that they themselves visited regularly. These are common scenarios of what clients are thinking in regards to digital advertising, and our job as media experts is to bring them back to first answer a few key questions:  WHAT are the goa

If you’ve ever wondered, “what’s Snapchat?” don’t be discouraged. And if you think you are already a non-believer, let’s see if we can change your mind. As early adopters, we are both big fans of the social media app Snapchat for personal and business use. Keep reading as we share seven common misconceptions about the app and reveal why it might be a good fit for your brand. 1. It’s Just Another Social Media App Non-snappers might describe Snapchat as a head-scratching phenomenon w

Remember when voters sat in front of televisions to get the latest news? Or how about the good old days of off-year election campaign ad spending restraint? In today’s connected world, voters’ decisions are influenced in many ways, and these opportunities are growing in the form of micro-moments online. These I-want-to-know moments help shape undecided voters into decided voters. Thus, digital media is crucial for the 2016 U.S. Presidential Election. Studies implicate that political ad spend

The digital marketing trends I highlighted in my last post were just a few of my predictions on what will be hugely impactful in your 2016 efforts. In case you missed 1 through 3 read them here. Let's take a look at a few more insightful trends that will support a healthy media plan on a deeper level. 4. Solid Relationship Marketing is Built on Trust The shift away from mass-target approaches for short-term customer acquisition is a huge opportunity that should not be overlooked. Relationship m

Digital marketing is heavily dependent on Internet technology, which is in a constant state of evolution. Yet, despite the myriad algorithm updates, digital channels (such as Display, Search, Email, Social Media, and Video advertising) for marketers and business owners remain top of mind. So I think it’s safe to say digital advertising isn’t going anywhere anytime soon. A year ago my scope of knowledge in digital advertising was limited, which at the time centered solely around social media