Blog Posts - Digital Media

The digital marketing trends I highlighted in my last post were just a few of my predictions on what will be hugely impactful in your 2016 efforts. In case you missed 1 through 3 read them here. Let's take a look at a few more insightful trends that will support a healthy media plan on a deeper level. 4. Solid Relationship Marketing is Built on Trust The shift away from mass-target approaches for short-term customer acquisition is a huge opportunity that should not be overlooked. Relationship m

Digital marketing is heavily dependent on Internet technology, which is in a constant state of evolution. Yet, despite the myriad algorithm updates, digital channels (such as Display, Search, Email, Social Media, and Video advertising) for marketers and business owners remain top of mind. So I think it’s safe to say digital advertising isn’t going anywhere anytime soon. A year ago my scope of knowledge in digital advertising was limited, which at the time centered solely around social media