Blog Posts - Author: Debbie Hamilton

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Traditional Media Is Fundamental

Traditional Media Is Fundamental

By Debbie Hamilton

As a media professional, there has been so much growth during my career in the world of media advertising.  Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall
Cancer Has Resurfaced Again

My Cancer Has Resurfaced Again

By Debbie Hamilton

After 10 months of remission, my CANCER is back. When you get the news that it’s returned, you think that the results are incorrect; you did all of the treatments to fight the cancer, how and why is it back?. Then you have to move forward and plan for how to fight this yet again. My plan is this: doctors visits, bloodwork and chemo treatments to attack the cancer again, and this time, conquer it.     Because of the last two and a half years of my life, I have come in contac
Challenging the Misconception of Traditional Media in 2019

Challenging the Misconception of Traditional Media in 2019

By Debbie Hamilton

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm. According to a report from Gfk TVB Media Comparisons Study from 2018, these claims have not been realized. Broadcast and Cable Television is still the highest reach of all ad-supported platforms at 81%. For the advertiser, the successful
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9 Months Later...

By Debbie Hamilton

“You are never too old to set another goal or to dream a new dream.”  C.S.Lewis Fate whispers to the warrior.  “You cannot withstand the storm” and the warrior whispers back “I am the Storm” I AM THE STORM – I found strength in this quote during the past year.  Having cancer and working full time has many times been an uphill battle; however, with a strong support system, you can, as I did, Withstand This STORM and come out the other side to the magic word “Remissi
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Cancer and the Workplace

By Debbie Hamilton

CANCER - talk about killing a conversation in one quick second. When you get the diagnosis, at first you think they are wrong. It was someone else’s results. The surgery was supposed to have taken care of everything. I can’t handle this, I have too much to do, my life is in chaos already. And then, what is going to happen at work, can I keep my job? We all know the health care situation right now, being without insurance is not an option.   As many of you might already know, this has ha