Blog Posts - Author: Ana Fidencio-Ramos

The 2022 FIFA World Cup reached more than 5 billion people globally, with the final between Argentina and France attracting approximately 1.5 billion viewers alone. With the 2026 FIFA World Cup set to bring an expanded field of 48 teams and 104 matches across North America, media teams have been evaluating how to capitalize on one of the world's largest broadcast events. The opportunity is significant, but massive audiences don't automatically translate into efficient media buys. The brands gene

As more people have been ordered to stay home due to the growing concerns surrounding COVID-19, our daily media consumption is rapidly changing. The pandemic is influencing consumer attitudes, behavior, and expectations, while shaping the foreseeable future of the advertising world. Media Consumption and Consumer Behavior: With “Shelter in Place” mandates in several states and school closures across the country, the amount of time spent on platforms of choice has increased.  Younge

Whether you’re fresh out of college, or have been in the workforce for 20+ years, the first day at a new job can be scary, yet exciting. There’s so much to look forward to – a new chance to make a great first impression, new responsibilities to help you grow in your career path, new professional connections who could turn into friends, and even a new (and clean) desk. According to career management expert, Amanda Augustine, "The first three months of any new job are an extension of the int