Blog Posts - Author: Samantha Esparza
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Social Media Do’s and Don’ts (Business and Personal)
A considerable amount of people manage multiple social media accounts. Most of those accounts are for personal use, but some are managed for business purposes. Whether a person is posting for business or pleasure; the following guidelines will maximize anyone’s social media presence and help avoid those awkward situations with friends, family, and colleagues. Do’s: Respond & interact with your audience - It’s extremely important to make your audience feel heard and seen. Interacting
The Influencer Effect: Tips To Incorporate Influencers Into Campaigns
The rise of popular apps such as TikTok and Instagram prompted many companies, organizations, and national brands to seek alternative ways to target a younger generation of consumers. Many turn to social media influencers to accomplish this goal. Social media influencers hold power over many younger consumers because Millennials and Generation Z trust influencers' thoughts and opinions about a product or service. Most people on social media follow a particular influencer and feel like they know