Blog Posts - Search Engine Optimization
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Tech Tok: Big Tech and Capitol Hill.
Their past few weeks together have been eventful. Here’s two big reasons it matters to marketers. With it being a Presidential election year, you might expect I’d be focusing on Facebook. That is certainly important to note. We have noticed their flagging paid ads as “political” or “social issues” in nature to be much more prevalent. Make sure you have a partner that can be quick with a plan to divert those dollars into other tactics, or find ways to address any creative concerns tha
Why I Like Drupal 8 and You Should Too
The profession of building websites has seen many changes in the last few years. SEO, website performance, multi-screen responsiveness, and accessibility are no longer luxuries. On top of that, tools have emerged that have improved the development experience and simplified scalability. Finding a modern CMS or framework that can incorporate ALL of these considerations is difficult. Especially when the flexibility to be able to create unique websites is also important. This is where Drupal 8 outsh
3 Reasons Why Your Company Should Start Blogging Today
By Texas Creative
Is your company blogging? If not, it should start ASAP. Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility (just like social media, direct mail, email marketing, etc.) that helps support business growth. According to research, B2B marketers that use blogs receive 67% more leads than those that don’t. Still not sold on blogging? Here are a couple more reasons why your organization needs utilize this underrated tool. 1. SEO Bene
Optimizing Images and Documents for the Web
By Art Williams
The loading speed of your website is one of the most important factors toward its success. Since loading speed directly impacts search engine ranking & site visitor satisfaction, it will have a compounded effect on conversions. That should be reason enough for any site owner to spend the time improving load times. There are a variety of ways to make optimizations at the server level, but one of the biggest impacts to site performance is, surprisingly, squarely in the hands of the CMS content
3 Tips For a Better Blog
By Texas Creative
With marketing and advertising constantly evolving, is a tactic as simple as blogging still relevant? According to a survey conducted by Orbit Media Studios to get insight on 1000+ business bloggers, the answer is yes! Over the four years, they have conducted this study, a clear theme has been established – bloggers are being rewarded for their content marketing efforts. Almost 30% of respondents have reported that they experience “strong results” towards their goals from their blog posts,