Blog Posts - Author: Crystal Smith

Although I happily live in the marketing world now, as a recovering journalist, my byline lives on, and I’m still on plenty of contact lists for beats I used to cover. My personal inbox is bombarded with PR pitches from publicists and marketing folks looking to land some earned media for a client, and in my former life as a writer, the occasional well-crafted pitch that graced my path made my job of hunting down stories just a little bit easier. So I have an appreciation for both sides of the

This year, as we’re gearing up to celebrate our 40th birthday, our team has been pulling together some of our greatest hits over the years. But like every creative agency, we also have a pretty impressive boneyard – a dark corner of our Google Drive that houses all the ideas that never saw the light of day. Celebrating our wins during our 40th is great. But some of our greatest work has come from our failures. You can imagine after 40 years, the sheer volume of digital, TV, print and radio a

Listen up! TXC is wrapping up another banger year with a highlight reel full of good vibes from 2024! $20M Starting off strong, we’re celebrating $20 million in gross media buys this year. That means we were rockin’ and rollin’ with some pretty impressive ad dollars to spread the good word about our clients across digital and traditional media platforms – that’s a whole lot of social media, billboards, television and radio ads. Securing strategic placements is an artform, especially du