Blog Posts - Public Relations

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Behind the Scenes of the Texas Cavaliers River Parade

Behind the Scenes of the Texas Cavaliers River Parade: Evolving Strategy, Lasting Impact

By Texas Creative

Fiesta season is in full swing, and we're just weeks away from the 80th Annual Texas Cavaliers River Parade – one of San Antonio’s most beloved traditions. While the parade itself is the showstopper, the confetti behind the scenes is pretty impressive as well. There’s a lot to do to get this show on the road – or river – before the first barge even touches the water. Texas Creative started working with the Texas Cavaliers in 2020, and from day one it's been our job to create a wav