Blog Posts - Public Relations
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Behind the Scenes of the Texas Cavaliers River Parade: Evolving Strategy, Lasting Impact
Fiesta season is in full swing, and we're just weeks away from the 80th Annual Texas Cavaliers River Parade – one of San Antonio’s most beloved traditions. While the parade itself is the showstopper, the confetti behind the scenes is pretty impressive as well. There’s a lot to do to get this show on the road – or river – before the first barge even touches the water.
Texas Creative started working with the Texas Cavaliers in 2020, and from day one it's been our job to create a wav