There’s nothing more exciting to a designer than being given the chance to create or recreate a brand, and all that comes with it: from the logomark and logotype to the brand voice, design hallmarks, grids, font families, and colors. It’s a rare opportunity to mold a brand from the ground up and to create a personality that fits a company’s beliefs and values.
Blog Posts - graphic design
Stuck manually editing text-form fields in Adobe Acrobat? I’ve got a great script to add to your workflow.
A brief explanation of my method for organizing fonts within the Suitcase Fusion program. Making it easier to find unique options for all our designs.
As the Print Production Manager at TXC, I’m often asked to recommend options for what I so fondly call “trash and trinkets”. Despite what the name implies, a leave-behind is a very important part of a good campaign, and creating a good leave-behind means more than just slapping your logo on a few pens and calling it a day.
Converting spot colors to process colors in Illustrator or InDesign? It should be easy, but it’s not. And you’re probably doing it wrong.
Here are a few best practice recommendations for working with an advertising agency to create a new logo for your company or organization. With over 30 years experience in the field of graphic design, I wanted to share our process for logo development as well as make a few suggestions along the way so you can help your agency produce their best work. It’s important to implement these ideas at the outset of the project so both you and the agency enjoy the development process and end up with a great solution to show for it. Why? Because you are creating one of the most important branding elements for your company or organization.
Facebook has become the ideal first-step for any small business looking to start their marketing journey. But even with all the new tools of the online world, good-old fashioned creative that’s simple, engaging, and most of all, entertaining can make the difference in breaking through the clutter.
Love your agency’s work so much that you want to take design cues from their work to produce documents yourself? That’s great, and your agency is flattered. But beware of an often-overlooked legal pitfall.