Blog Posts - Content Strategy

In a world where AI can draft entire articles in seconds, it's tempting to let ChatGPT or any other generative model take the wheel. Ask for blog ideas about XYZ, pick one, and voilà—you've got a polished piece ready to publish. Easy, right? But here's the catch—while the result might be accurate and comprehensive, it's often as exciting as watching paint dry. The biggest mistake you can make when using AI to write is removing the human element from any stage—whether it’s the beginning,

I have been around print and art for as long as I can remember, it’s definitely shaped my life and ultimately my career. My dad worked at a print shop, and my mom is a fine artist – I am the ultimate combination of both worlds. Print is something I was always drawn to, whether that was seeing the presses at my dads work running large sheets of paper full of text and design or seeing my moms old hippy poster designs full of swirling and dancing text. And now, in my career, I have found myself

Social media and digital media, in general, are fast and always evolving platforms that require a lot of continuous education. But you already knew that, since that’s probably what led you to this blog. Attending Social Media Week Austin (SMWATX) last month gave me the opportunity to step away from my computer screen and have real-life conversations with industry thought leaders. And, after three days of learning from some of the best in the business, I walked away with five themes on how to i