Blog Posts - Client Services

If you’ve owned a site long enough, you have probably had the experience where one day you visit the site and something is out of place or isn’t working exactly as it worked before.  Besides wondering how this happened, you probably want the issue fixed as quickly as possible.  This article will give you a couple of basic steps that will increase the likelihood of a quick resolution. This, in turn, should minimize any potential disruptions to your business operations and save you o

So much talk about Facebook these days – in the news, in the office, on the playground. Like it or not, it’s become ubiquitous. In a single day two weeks ago, I went from watching Congress grill Facebook’s CEO Mark Zuckerberg on a live-stream from my office, to learning just a few hours later from my social team that one of our client’s Facebook accounts had been put on hold due to a “suspicious credit card on file” (an account with the same corporate credit card in use for over a ye

Last time you saw me here in the blog-a-sphere I was writing tips for clients who were looking to partner with agencies, that blog can be read here. As I was spending time thinking about what blog topic I wanted to tackle this time around, I felt drawn to the importance of building strong relationships with CURRENT clients. While it is common in the advertising agency world to focus on gaining new business, taking care of the business you already have is key to long-term success. Below I have ou

Like most people, I was drawn into the world of advertising agencies because of the excitement in the everyday—something I am not sure most accountants would say about their job.  When people think of advertising agencies, the first thing that comes to mind might be super bowl commercials, big bucks, or perhaps the uber-talented Don Draper of Mad Men. I would assume that one thing people are not quick to think about are the complexities and questions that can come from an ad agency accoun

Some people live for giving presentations, while most people consider it their worst nightmare. In fact, the fear of public speaking is consistently listed as one of the most common fears people have. Whichever category you fall under, presenting to an audience is bound to occur at some time or another in your career. The challenge of facilitating remarkable presentations can be conquered with these 7 tips. 1. Prepare Always take the time to prepare. You should never wait until the last minute t

Using social media influencers is a relatively new form of marketing and is being capitalized on almost all social media platforms (Twitter, Facebook, Instagram, Snapchat, YouTube etc). However, “influencers” is not a new concept by any means. Brands have been benefiting from celebrity endorsements since the 1760’s when potter Josiah Wedgwood created a tea set for Queen Charlotte and promoted his pottery as the “Royal Standard”. The past few decades have been saturated with large compa

An Account Manager writing a blog on something web related... it sounds scary, I know. But technically, I speak client, and I also really enjoy the web/digital side of my job. So, what I want to translate into non-technical speak for you is why your Content Management System (CMS in agency lingo) choice matters. There are so many CMS options to choose from today, WordPress, Joomla, Typo3, ExpressionEngine, Drupal…. I can keep going... but not all CMS are created equal. In the process of buildi

After working on various Account Management teams, I have realized that it’s not the number of words we say that’s important, but more so what we say. In order to ensure what we say is truly impactful and reflects the highest level of thought and concern for both our agency and clients, sometimes it’s best to pipe down and just listen. Save your words for the most effective moment (after all that listening, of course). The simple act of listening can push an Account Steward to be an effect

One would think that the first five minutes of a successful client-agency relationship are between the Account Executive and the client or perhaps with the COO and the client. Wrong. The moments building up to this belong to the “Director of First Impressions.”       The Director of First Impressions is the face one sees as they walk into the building each and every time. They’re the delegate, the people person, the cheerleader representing the team, and their actions s

Almost a decade ago, I started out in the “marketing world” on the client side of the business. Working at a large restaurant company who often had close partnerships with agencies on a multitude of brands all living under the same roof. After 7 years, I decided it looked like the ad folks were enjoying their lives so much I wanted to make a change, and I did. I made the move AGENCY SIDE. Now with some years under my belt on this side of the pond I feel I have a unique outlook on the relatio