Blog Posts - Author: Jenifer Crader
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
The Art of Difficult Accounting Conversations
In everyday life, people don’t typically enjoy talking about money - the same can be said in business. The truth of the matter is, this is one of the more common things that we deal with in an agency setting. We talk about estimates, payments and financials with clients and even internally. I have seen that there is a common approach to these conversations, whether it be with your coworkers or with clients, that can help ease and guide the conversation in a positive direction for everyone inv
A Numbers Girl in a Creative World
Working at an advertising agency can be an interesting experience for a gal like me, a gal grounded in numbers, statistics, and the bottom line, hidden in an office full of creative minds. Often times I wonder, “Is it possible to transform from the analytical into the world of the imagination?” Working in an agency setting has inspired me to try and change my way of approach at times and try to get inspired in new ways. See 5 tips below for helping expand past the analytical and into the cre
Retainer vs. Project Estimate which is better for your business?
As an agency, one question we get often from both new and existing clients is how do retainers work and do I need one? This is something that, as the Accounting Manager, I help the account team at the agency evaluate for clients regularly. Below, I outline the differences between a monthly retainer and per project estimates. This will hopefully answer any questions you may have about the differences between the two, the advantages and disadvantages to each approach, and possibly help you decid
3 Tips for Improving Your Agency Billing
Like most people, I was drawn into the world of advertising agencies because of the excitement in the everyday—something I am not sure most accountants would say about their job. When people think of advertising agencies, the first thing that comes to mind might be super bowl commercials, big bucks, or perhaps the uber-talented Don Draper of Mad Men. I would assume that one thing people are not quick to think about are the complexities and questions that can come from an ad agency accountant