Blog Posts - Communications

So much talk about Facebook these days – in the news, in the office, on the playground. Like it or not, it’s become ubiquitous. In a single day two weeks ago, I went from watching Congress grill Facebook’s CEO Mark Zuckerberg on a live-stream from my office, to learning just a few hours later from my social team that one of our client’s Facebook accounts had been put on hold due to a “suspicious credit card on file” (an account with the same corporate credit card in use for over a ye

Last time you saw me here in the blog-a-sphere I was writing tips for clients who were looking to partner with agencies, that blog can be read here. As I was spending time thinking about what blog topic I wanted to tackle this time around, I felt drawn to the importance of building strong relationships with CURRENT clients. While it is common in the advertising agency world to focus on gaining new business, taking care of the business you already have is key to long-term success. Below I have ou

With marketing and advertising constantly evolving, is a tactic as simple as blogging still relevant? According to a survey conducted by Orbit Media Studios to get insight on 1000+ business bloggers, the answer is yes! Over the four years, they have conducted this study, a clear theme has been established – bloggers are being rewarded for their content marketing efforts. Almost 30% of respondents have reported that they experience “strong results” towards their goals from their blog posts,

Some people live for giving presentations, while most people consider it their worst nightmare. In fact, the fear of public speaking is consistently listed as one of the most common fears people have. Whichever category you fall under, presenting to an audience is bound to occur at some time or another in your career. The challenge of facilitating remarkable presentations can be conquered with these 7 tips. 1. Prepare Always take the time to prepare. You should never wait until the last minute t

Here at Texas Creative, we are tasked with taking the Gallup Strengthsfinder Test. It provides customized results that name your unique talents. It's what we do best. The test assigns us traits like Activator, Includer, and Maximizer. When I took the test, I got a WOO. WOO stands for Winning Others Over, and I was the only person in the office to receive one (until a new hire also received a WOO a few months later). The definition of a WOO: People exceptionally talented in the WOO theme love the

CANCER - talk about killing a conversation in one quick second. When you get the diagnosis, at first you think they are wrong. It was someone else’s results. The surgery was supposed to have taken care of everything. I can’t handle this, I have too much to do, my life is in chaos already. And then, what is going to happen at work, can I keep my job? We all know the health care situation right now, being without insurance is not an option.   As many of you might already know, this has happen

How To Optimize Your Social Video Ads(with user experience in mind) Advertising dollars are increasingly shifting from traditional to digital, and with good reason. Did you know that digital has surpassed traditional (TV, radio, print) as the most consumed media per day? And, within digital, video ad spending is growing at a faster pace than search and display? With this shift happening in media consumption and buying, it’s important to shift your creative processes as well. Working in the di

If you’ve been designing logos for brands or working in print design for more than the last 7 years or so, you likely felt the earth shake a bit in 2010 when Pantone introduced their Pantone Plus color matching system, which was developed to help printed PMS colors reproduce more accurately on computer displays. It was a move meant to better connect on-screen color with on-page color, but it came with unfortunate side effects to the average designer’s workflow. The worst of these side effect

I joined Texas Creative as an intern in January 2017. At the time, I thought I had a pretty good idea of how advertising works and what goes on behind the scenes at an agency. I didn’t.  In the months since then, I have tried my best to clear up any misconceptions that I had about advertising in order to better understand how it actually works in the real world.  I soon realized that going from someone who views a lot of ads to someone who makes them for a living is no easy task. Like a musi

It’s June, which means the 2017 Cannes Lions International Festival of Creativity is underway. This is the time of year I always find a renewed sense of creative inspiration from reviewing all the great collective work the world is producing. It’s too early to call out key themes or trends from the winner's circle that we can all admire and learn from; so instead, I’ve curated a list of some of my favorites this year, as well as some classics worth paying homage to that continually craft t