Everyone should be utilizing their strengths to encourage those around them to vote during this election. Whether it’s simply sharing helpful resources on your social media or spreading awareness by word of mouth, something is better than nothing. One of the many perks that comes with working for a marketing agency is that we have the power to utilize our talents for the greater good of our community, and the nation, during this presidential election.
Blog Posts - Advertising
The Super Bowl brings out the best of the best in advertising. This may be because a 30-second commercial will cost you millions to show nationally. Variety reported that this year, “CBS has been seeking between $5.1 and $5.3 million for a package of inventory that often includes a 30-second TV ad….” This budget is nothing to be messed around with. Let’s jump into it and break down what I call the best advertisements in Super Bowl History.
As the Print Production Manager at TXC, I’m often asked to recommend options for what I so fondly call “trash and trinkets”. Despite what the name implies, a leave-behind is a very important part of a good campaign, and creating a good leave-behind means more than just slapping your logo on a few pens and calling it a day.
When I joined Texas Creative as an intern, I thought I knew I thing or two about advertising. I didn’t. So after 6 months of working in the industry, these are the top five misconceptions I had about advertising, and what I found out.
Securing a sports sponsorship deal means more than just giving money to a team or league. But if you don't know what you're getting yourself into, that's exactly what you'll end up doing. Follow these tips to craft well-built, creative, and mutually beneficial sponsorship deals.