Blog Posts - advertising

The Big Game’s Real MVP
31 Jan
by Kim Worden

The Super Bowl brings out the best of the best in advertising. This may be because a 30-second commercial will cost you millions to show nationally. Variety reported that this year, “CBS has been seeking between $5.1 and $5.3 million for a package of inventory that often includes a 30-second TV ad….” This budget is nothing to be messed around with. Let’s jump into it and break down what I call the best advertisements in Super Bowl History.  

13 Sep
by Nicole Rosenfield

This activism in advertising is called movement marketing. If you are unsure, here are some questions you can ask yourself when considering if movement marketing is right for your brand.

19 Oct
by Norma Kass

As the Print Production Manager at TXC, I’m often asked to recommend options for what I so fondly call “trash and trinkets”. Despite what the name implies, a leave-behind is a very important part of a good campaign, and creating a good leave-behind means more than just slapping your logo on a few pens and calling it a day. 

20 Jul
by Riley Hemphill

When I joined Texas Creative as an intern, I thought I knew I thing or two about advertising. I didn’t. So after 6 months of working in the industry, these are the top five misconceptions I had about advertising, and what I found out.

13 Jul
by Jamie Allen

Securing a sports sponsorship deal means more than just giving money to a team or league. But if you don’t know what you’re getting yourself into, that’s exactly what you’ll end up doing. Follow these tips to craft well-built, creative, and mutually beneficial sponsorship deals.

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