On March 11, 2020, the NCAA announced that they would be shutting their doors to audience members for the remainder of all March Madness games. From there, things seemed to spiral and hit every other major sport.
Blog Posts - Advertising
The Super Bowl brings out the best of the best in advertising. This may be because a 30-second commercial will cost you millions to show nationally. Variety reported that this year, “CBS has been seeking between $5.1 and $5.3 million for a package of inventory that often includes a 30-second TV ad….” This budget is nothing to be messed around with. Let’s jump into it and break down what I call the best advertisements in Super Bowl History.
As the Print Production Manager at TXC, I’m often asked to recommend options for what I so fondly call “trash and trinkets”. Despite what the name implies, a leave-behind is a very important part of a good campaign, and creating a good leave-behind means more than just slapping your logo on a few pens and calling it a day.
When I joined Texas Creative as an intern, I thought I knew I thing or two about advertising. I didn’t. So after 6 months of working in the industry, these are the top five misconceptions I had about advertising, and what I found out.
Securing a sports sponsorship deal means more than just giving money to a team or league. But if you don't know what you're getting yourself into, that's exactly what you'll end up doing. Follow these tips to craft well-built, creative, and mutually beneficial sponsorship deals.