Blog Posts - Negotiation

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It’s Not a Game

By Texas Creative

Securing a sports sponsorship that brings value to your brand can be elusive. It can also be an absolute homerun. What you have to keep in mind is that it’s not a game. THE PROS: This is not a beginner’s game or one for the faint of heart. The major (and minor) leagues and their front office negotiators are pros; often lifers in their jobs and certainly motivated to sell you the inventory they have for the highest price they can get, without regard to your marketing and brand goals. Don't ge