Blog Posts - Author: Sonia Gonzalez

Let’s be honest: just translating your English ads into Spanish isn’t going to cut it with Spanish-speaking consumers. Seamos sinceros: no basta con traducir palabra por palabra. Marketing to a Spanish-speaking audience is more than just swapping words – it’s learning to connect authentically and speak to the culture, values, and lived experiences of the people you want to reach. As a Mexican who grew up immersed in our culture, who is now working in the world of advertising, I’ve seen