Blog Posts - Communications

Over the past 35 years, Texas Creative has partnered with a very lengthy and impressive list of clients to successfully market a large variety of products and services. Consistently achieving an elevated level of success requires an understanding of each client’s business on both a macro and a micro level. The process invariably involves a plethora of charts and graphs, statistics, Google Analytics, year-over-year-same-store-sales, industry benchmarks, executive summaries, KPI dashboards, and

What is an advertising agency? And what can we do for our clients? There’s a recurring question that you will hear throughout your adult life. The question that you are asked every time you meet a new person... “So what do you do?” And that is when I tell them that I work in client services for an advertising agency. Most people just nod and pretend to know what I am talking about. Then you have those people that work in advertising or marketing and actually understand what you do. But mor

2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months?  Stick to the Plan One of the things that is most important

In today’s work environment, breaks at the water cooler are a thing of the past. Most companies are using instant messaging platforms for internal communication between employees, and Texas Creative is one of those companies. We use Slack to communicate with our fellow employees throughout the workday. As a Traffic Manager, I’ve come to learn that there are both pros and cons to using this platform.  Pros:  You can create “channels” within the company. For example, you can have Slack

Have you ever seen a piece of creative and thought - where the heck did that come from? Was it totally off brand? Well, it’s time we talked about Integrated Marketing Strategies and why they are so important.  An Integrated Marketing Strategy is defined by coordinating creative strategy and messaging across several tactics throughout a marketing plan. By creating a unified experience for consumers to interact with your brand, you are controlling and honing in on exactly what you want the cons

Good brand management consists of making sure there is a sound plan in place to get information into the hands of the consumer. These days, there are many channels that we can use to get information out into the world, and there are three categories that define these channels: Owned, Earned and Paid media. At Texas Creative, we work in all of these spaces with our in-house team of experts. When all three are working in concert together, it provides stronger leverage and support for your paid m

After graduating college, a lot of people do not know what is next in their path. I remember finishing up my degree and realizing that it was time to get a “real” job and make it on my own. It was a lot to handle in a short amount of time. Moving to a new city and meeting new people can be hard. I found some easy ways to get involved and to network around my area in San Antonio, Texas. A little background for you; I graduated college from Texas Tech University, in good ole’ Lubbock and the

“How was your day?” If your answer is, “Same as yesterday,” you definitely don’t work here. A day in the life of a vibrant marketing firm like ours is, to say the very least, diverse. Each is a one-off, replete with unique challenges and new opportunities to wrap our minds around the marketing needs of a myriad of different businesses, industries, services and philanthropies. If variety is the spice of life, we’re one very zesty organization. On a daily basis, we’re channeling our

After 10 months of remission, my CANCER is back. When you get the news that it’s returned, you think that the results are incorrect; you did all of the treatments to fight the cancer, how and why is it back?. Then you have to move forward and plan for how to fight this yet again. My plan is this: doctors visits, bloodwork and chemo treatments to attack the cancer again, and this time, conquer it.     Because of the last two and a half years of my life, I have come in contact with a great d

Account Managers generally spend a lot of time in reactive mode. We are always prepared to “jump” when our clients tell us to. So, how do we stay on top of our day-to-day tasks and manage the urgent requests at the same time? My answer is by having good time management skills. Below are a few time management tips to help improve your ability to function more effectively throughout your work day. Tip 1: Prioritize Wisely I think it’s fairly obvious to get your most urgent tasks done first,