Blog Posts - Communications

“Best ad ever? [singing] 'Gimme a break! Gimme a break! Break me off a piece of that...' um... what was it again?" — Andy, The Office (US)   These days, the consumer marketplace has exploded with the number of product categories and brands. Marketers find themselves having to adopt exceedingly creative and innovative promotional strategies to gain attention in this fast-paced, overstimulated society. We must think outside the box to develop creative communication strategies to help prev

As an account coordinator, the most important part of my job is organization. Using a bullet journal and the “bullet journal method” helped me through college and turned me into the organization superstar I am today. I’d like to use this blog post to share why I think it is so useful and how my use of it has changed over time.  My bullet journals date back to 2017, and I keep my collection of 4 journals on a shelf in my apartment, available for me to read whenever I want. I don’t re

I took a massive leap of faith when deciding to start a brand-new job in 2020. While I enjoyed the virtual interviews in my pajamas, I soon thought about how tough acclimating to a new job would be while working from home, and anxiously exclaimed, “I’ve never done this before!” to which I was reassured, “No one has ever done this before. No one has ever tried to hire, be hired, or onboard during a global pandemic before. We’re all figuring this out, together.” In March, companies had

DO YOU WANT TO PLAY A GAME? A couple weeks ago a news story probably didn’t break into your bubble, but it showcased a significant indicator of generational sea change in media consumption and messaging.  Two United States congress(wo)men played a video game. It was a pretty big hit. In an effort to engage the youngest generation of voters in the United States (not coincidentally the least likely to participate in the political process), Representatives Alexandria Ocasia-Cortez and Ilhan

In the world of advertising, account transitions happen from time to time. Whether you're getting a new account, or transitioning off of one, this change can cause uncertainty for both you and the client. As the account manager, your goal is to make this process as seamless as possible. The last thing you want to do as the incoming account manager is make the client feel like they are in unstable hands. Having a transition plan in place helps both sides feel confident about the changes going for

With the spread of the novel coronavirus affecting everything from travel to the availability of toilet paper, mitigating COVID-19 in the United States has become a growing issue. Under a recent order from the City of San Antonio, non-essential businesses are now required to close their doors and send their employees to work remotely until the virus can be slowed. Here at Texas Creative, we have followed the city’s orders and are now working remotely along with countless other businesses. 

Over the past 35 years, Texas Creative has partnered with a very lengthy and impressive list of clients to successfully market a large variety of products and services. Consistently achieving an elevated level of success requires an understanding of each client’s business on both a macro and a micro level. The process invariably involves a plethora of charts and graphs, statistics, Google Analytics, year-over-year-same-store-sales, industry benchmarks, executive summaries, KPI dashboards, and

What is an advertising agency? And what can we do for our clients? There’s a recurring question that you will hear throughout your adult life. The question that you are asked every time you meet a new person... “So what do you do?” And that is when I tell them that I work in client services for an advertising agency. Most people just nod and pretend to know what I am talking about. Then you have those people that work in advertising or marketing and actually understand what you do. But mor

2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months?  Stick to the Plan One of the things that is most import

In today’s work environment, breaks at the water cooler are a thing of the past. Most companies are using instant messaging platforms for internal communication between employees, and Texas Creative is one of those companies. We use Slack to communicate with our fellow employees throughout the workday. As a Traffic Manager, I’ve come to learn that there are both pros and cons to using this platform.  Pros:  You can create “channels” within the company. For example, you can hav