Blog Posts - Author: Ashley Landers

I can’t count how many times colleagues have called or texted in frustration with the words, “When we were AEs, didn’t we know this stuff already?” Or, “Shouldn’t that just be obvious to them by now?” And inevitably my response is always “Yes, but maybe they didn’t have as good of mentors as we did in our early careers.” This inevitably shifts them to a place of empathy … and reminds me I need to write a blog entry about Brilliant Basics. Talent is only as good

In case you missed part one, read it here. When you ask someone to define what normal looks like, their answer will probably give you insight into their generation. Here are a few things that have evolved over time to what is now defined as the “new normal”, and what it all means to your marketing plan. The Family — Previous generations: a mom, a dad, two kids and a dog. For Pluralists (Generation Z or GenZ): Two moms (one Caucasian, one multiracial), each having carried one child via in v

As a mother, I can’t help but hear Generation Z and immediately think World War Z or the Zombie Apocalypse. Maybe, like every stereotyped aging person from past generations, I’m also frightened by children today — their fashion sense, their technological influence or their absolute disregard for privacy. But being in the ad business — scratch that — the culture business, I find myself intrigued with the idea of what’s next.  Whether sourced from curiosity or fear, I can’t hel