Blog Posts - Account Management

2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months?  Stick to the Plan One of the things that is most import

A few weeks ago I had the privilege of attending Texas Camp with the web team here at Texas Creative. Texas Camp is a day of curated sessions and panel conversations, and is hosted by volunteers from the regional Drupal community. I know what you’re thinking, why would an Account Manager go to a day-long session about web development? Well, 1. Websites are secretly (probably not-so secret to some of my co-workers) my favorite projects to work on and 2. I personally think that it benefits every

In advertising, time is money. There is nothing worse than finding out that a client’s project is going to cost more than anticipated. We feel disappointed in ourselves, and worst of all, you might have a seriously unhappy client. Managing an efficient budget is one key way of building a trusting client relationship. So, how do we make sure that we keep our client's trust and budgets in the green? 1. Talk About It: Talking about money can be an uncomfortable subject. American Author Emily Post

The cornerstone of success for every ad agency is the ability to establish, build and maintain mutually beneficial long-term relationships with clients. We all know the pursuit of new business is a constant challenge for every agency. So when you win an account it's extremely important to take good care of that relationship. The life blood of the working relationship is financial. Hence, my philosophy of keeping small things small and big things big. The client has selected your agency to help g

Account Managers generally spend a lot of time in reactive mode. We are always prepared to “jump” when our clients tell us to. So, how do we stay on top of our day-to-day tasks and manage the urgent requests at the same time? My answer is by having good time management skills. Below are a few time management tips to help improve your ability to function more effectively throughout your work day. Tip 1: Prioritize Wisely I think it’s fairly obvious to get your most urgent tasks done first,

The 6 golden rules of working in Account Management are basics that anyone can master. If you are you interested in working in account management, these notes will provide some insight into what is expected of your role. 1. Understand your client The beauty of working in an advertising agency is that we get to work with people from all different industries - food and beverage, transportation, nonprofit, real estate, engineers. You name it, and we need to know it. The first thing to do is immerse

What is brand advocacy? Why is it important to turn customers into advocates? Where do I begin? When what you’re selling is no longer “bought,” but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 tips for helping companies create brand advocates by starting with a purpose. I’ll start by referencing a book that inspired most of what I’m writing. I was able to see Joey Reiman speak when I worked with General Mills a f

If you work in an ad agency, the story I am about to tell will not shock or surprise you. A client calls and asks you for an estimate on how long a new website or brochure will take to build out. In a scary moment you spit out a range of numbers -- your brain is saying “NO, don’t do it!” but alas, the words come, and the client seems happy with how you have answered. You hang up the phone and start to cross your fingers. But wait...a few weeks later you have an email and the client is read

There is a large misconception that agency-life can make it impossible to have this work/life balance that most people strive for. Working in advertising can have moments that make balancing your job with your personal life tough. The campaign is starting, deadlines are hot, and clients are needing their deliverables. This does not mean that the work is not manageable. It is all about managing smarter, not harder. While working for an advertising agency can be busy, it can also be extr

There are great opportunities with local, state and federal government contracting. That’s why we made a strategic decision over 10 years ago to build a government public affairs and marketing area of our company’s service offerings. It wasn’t easy, it was a long process, but it worked. Here’s how we did it and what it has meant to the growth of Texas Creative. Get Your Certifications: Our first stop was the South Central Texas Regional Certification Agency (SCTRCA), where we received ou