Blog Posts - Inspiration

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

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Trust the Process. Thoughts on Creativity.

By Marcus Romero

Let’s speak about creativity. Perhaps I’m an anomaly in my field, but my relationship with the word “creative” is dubious, and weighted with baggage. Creativity, like art, is never decoration. Creativity will not “jazz up” a layout or ever make anything “pop.” Creativity should appear efficient, never seeming to employ more touch than is absolutely necessary. Discovering a creative execution though is an exhaustive task. People often conflate creativity with being removed from ra
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Cancer and the Workplace

By Texas Creative

CANCER - talk about killing a conversation in one quick second. When you get the diagnosis, at first you think they are wrong. It was someone else’s results. The surgery was supposed to have taken care of everything. I can’t handle this, I have too much to do, my life is in chaos already. And then, what is going to happen at work, can I keep my job? We all know the health care situation right now, being without insurance is not an option.   As many of you might already know, this has ha
Rebranding ‘Baby Boomer’

Rebranding ‘Baby Boomer’

By David Parker

Ok. Let’s start by putting it all out there. Full disclosure. No secrets between us. I ain’t no spring chicken. In fact, I’m pretty much past summer and into autumn. (Exhibit A: My forest of thick, wavy brown hair is starting to resemble a drone shot of Arctic snow drifts.) During my lengthy career in the advertising and marketing biz, I’ve been a witness to incredible change: From the days when switching fonts on a page required replacing the interchangeable type ball on your IBM Sele
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Converting spot color to process color in Illustrator or InDesign (You’re probably doing it wrong)

By Josh Norman

If you’ve been designing logos for brands or working in print design for more than the last 7 years or so, you likely felt the earth shake a bit in 2010 when Pantone introduced their Pantone Plus color matching system, which was developed to help printed PMS colors reproduce more accurately on computer displays. It was a move meant to better connect on-screen color with on-page color, but it came with unfortunate side effects to the average designer’s workflow. The worst of these side effect
What's Inspiring Me Lately: Podcasts
Category:Inspiration

What's Inspiring Me Lately: Podcasts

By Kelley Olmedo

Lots of things go in and out of my head on a daily basis. Creatives can be strange like that. With an all-encompassing thirst for challenges, inspiration, and knowledge and an ever-shrinking ability to read and pursue my many interests, I have found that podcasts are perfect for easy access to constantly be able to fill my head. So today I am going to share with you the podcasts that have been inspiring me lately. Some are ones that I have loved for years and then there are some that just happen