Blog Posts - Social Media

Their past few weeks together have been eventful. Here’s two big reasons it matters to marketers. With it being a Presidential election year, you might expect I’d be focusing on Facebook. That is certainly important to note. We have noticed their flagging paid ads as “political” or “social issues” in nature to be much more prevalent. Make sure you have a partner that can be quick with a plan to divert those dollars into other tactics, or find ways to address any creative concerns tha

It’s 2020, and if you are in the market for a new digital marketing agency, this is the blog for you! At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs, all under one roof. Below are just a few of the top reasons to consider TXC as your new digital agency (but believe me, th

Long drive? Podcast. Cleaning the house? Podcast. Commute to work? Podcast. Podcasts are a great way to learn new things, stay up to date with current events and trends, or even just provide you with some good ‘ole entertainment.  According to Nielson, there are more than 700,000 active podcasts and more than 29 million podcast episodes. The top five most popular podcasting genres are Society and Culture, Business, Comedy, News and Politics, and Health. Over half of the U.S. population has li

If you opened up social media last month, whether it was Instagram, Twitter, or Facebook, there’s a good chance that your timeline was full of pictures of your family and friends aged as 75-year-olds. These entertaining photos were a product of FaceApp, a mobile face-editing application that took the world of social media by storm for a whole week before people started to question the privacy of the app. Of course, as soon as the FaceApp was at its peak, the huge buzz-worthy topic of mobile ap

Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search (yes, it has many names), is one of the most important channels in advertising for generating conversions and quality website traffic. SEM produces fast results by reaching an audience that is actively searching for the product, information or service your business has to

Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become -- specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don't often hear about YouTube Influencers. YouTubers are now considered to be celebrities. We can debate that if you want, but the attention and fan-bases that many content creators have is astronomical. Billions of v

Social media and digital media, in general, are fast and always evolving platforms that require a lot of continuous education. But you already knew that, since that’s probably what led you to this blog. Attending Social Media Week Austin (SMWATX) last month gave me the opportunity to step away from my computer screen and have real-life conversations with industry thought leaders. And, after three days of learning from some of the best in the business, I walked away with five themes on how to i

Often times, social media is overlooked for B2B marketing. It is seen as a tool for businesses to reach consumers, not other businesses. However, the truth is when people are on social media, they are looking for content that provides value to their lives — at home and at work. When looking at B2B marketing, some of the most valuable content you can create is content that educates. Just think about it: How often are you looking for information regarding your industry? Whether reading about bes

Chances are you’re on at least one of the many social media platforms, and you’re not alone—69% of the American population have a presence on at least one of them. And as a business owner, you also understand the need to get your company out there so by default you also know you’ve got to get on social media. Where do you start? Facebook has the highest number of users while Twitter’s demographics are largely college educated and live in cities. If your brand does well visually maybe y

We’ve all seen it: the obvious product label conveniently placed in the shot. The camera pans over it casually, but we’ve already seen the commercial. In the famous satirical product placement scene in Wayne’s World, Wayne says, “Contract or no, I will not bow to any sponsor,” while conveniently holding a box from Pizza Hut. The rest of the scene bounces from product to product as commercially as possible. That’s the thing though. We’re used to seeing it on TV and film and more rec