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A little GIF history The animated GIF: Thrust into common lexicon with the dancing baby in the 1990s, but with a lifespan now approaching its mid-30s, its surprising staying power has been further fueled by its use on social media, Slack, Discord, and texting. The format also remains a very common form of advertising, though often plagued by silly limitations of 60K or smaller file sizes, 15 seconds in length, and no more than 3x loops.  Smartphones were the stuff of sci-fi thrillers when the

Since the news broke last summer that the iOS 14.5 Apple update would have significant changes to user privacy and impact the use of data for  marketing, the digital media team at Texas Creative has been monitoring the conversations among leaders in the industry. The new update will prompt users with a pop-up message asking for permission to allow or not allow apps to track a user across apps and websites owned by other companies. Additional information about this policy is available here.  M

To say 2020 was a year unlike any we’ve experienced in our lifetimes would be quite an understatement. And while we’re all very happy to put the last 12 months in our rear-view mirrors, the team at Texas Creative has been reflecting on some positive aspects of this extraordinary time. Through all the adversity we’ve faced, a new normal has emerged. One that has revealed what is truly important in our lives: Family, Friends, and Community. With that thought in mind, we’re starting this pr

I took a massive leap of faith when deciding to start a brand-new job in 2020. While I enjoyed the virtual interviews in my pajamas, I soon thought about how tough acclimating to a new job would be while working from home, and anxiously exclaimed, “I’ve never done this before!” to which I was reassured, “No one has ever done this before. No one has ever tried to hire, be hired, or onboard during a global pandemic before. We’re all figuring this out, together.” In March, companies had

If you’re like me, then you love when new technology allows for easier and uncomplicated ways to improve workflow in the workplace. Earlier this year, InDesign released Share for Review which is a new workflow for collaborative feedback on PDFs created in InDesign that is all web-based and can be shared with just a link. There is no need to download software for the end user. I will take you through the process from beginning to end, including what the end user sees. Begin with opening your do