Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

A close-up of the new KIA logo on a red vehicle, Opinion: Is that new Kia logo any good?

Opinion: Is that new Kia logo any good?

By Josh Norman

Rolling out new corporate branding is a lot of things to a lot of stakeholders. For an agency like Texas Creative, it’s a unique opportunity to help refresh and reshape a client’s core identity. However, for most companies it’s an expensive endeavor and carries the fear of losing brand equity, indicating that something is or was wrong with their brand and requires a new narrative, and it carries the added work and costs involved with planning a rollout that leverages the newsworthiness of
My Indispensable Tools (for Organization, Productivity, ... Sanity). App icons for Dropbox, Slack, Planta, Clear, Contrast)

My Indispensable Tools (for Organization, Productivity, ... Sanity)

By Kelley Olmedo

I’m a Graphic Designer, so naturally, design apps are the bread and butter of my career. But, on the heels of our Five Helpful Chrome Browser Extensions, from an Account Manager blog, I would like to share smaller niche apps that have managed to become indispensable in my daily life.   Clear When we made the jump to work from home we lost the one simple item that helped me organize my job load: job jackets. Without that stack of jackets I found myself lost on a daily basis. I tried keepin
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Category:Productivity

How to capture full-length screenshots of web pages using Safari for Mac

By Josh Norman

Getting a screenshot of the entire length of a web page can be useful for a variety of reasons, whether you’re creating a scrolling mockup for presentation purposes or you recently purchased a font bundle and want to capture the page that shows type specimens of your new treasure trove for future reference. There’s always the tedious, manual way of doing this: taking a screenshot (shift-command-3), then scrolling down the page in your browser, and repeating the process until you’ve reached
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Category:Social Media

Social Media Do’s and Don’ts (Business and Personal)

By Samantha Esparza

A considerable amount of people manage multiple social media accounts. Most of those accounts are for personal use, but some are managed for business purposes. Whether a person is posting for business or pleasure; the following guidelines will maximize anyone’s social media presence and help avoid those awkward situations with friends, family, and colleagues.  Do’s: Respond & interact with your audience - It’s extremely important to make your audience feel heard and seen. Interact
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7 Tips for a Tidy and Organized Gmail Inbox

By Texas Creative

In my position as an Account Coordinator, my daily workflow revolves almost entirely around email - understanding client requests, asking questions, passing along information to our creative and web teams, etc. Since I spend so much time in Gmail, it needs to be a functional and efficient place to work. I still may not be taking advantage of EVERY useful add-on and feature now, but over the past year I’ve developed a useful system for optimizing my inbox, and I wanted to share the tips that I?