Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Advertising During the Olympics

Capturing the Gold: Advertising During the Olympics

By Krystal Vela

The Paris 2024 Olympics promise to be a celebration of sport, culture, and innovation, bringing together athletes and spectators from around the world in the heart of one of Europe's most iconic cities. On that note, it is poised to be the biggest media event of 2024 with 3 in 4 Americans intending to watch! 🤯 We now live in a time where live sports events remain the biggest draw on traditional TV. Major events like the Super Bowl, World Cup, Olympics, NBA Finals, and other premier sports lea
InDesign Essential Tips

InDesign Essential Tips: 5 simple ways you should be using paragraph styles

By Kelley Olmedo

Hello aspiring InDesigners! Let’s talk paragraph styles. When laying out a text-heavy document, not only will these bad boys keep your type consistent across multiple page layouts (and multiple projects), but it’ll also make editing so much easier across the entire document. If the options are overwhelming, check out this quick cheat sheet for starters: Basic Character Formats This is the traditional formatting of font, weight, size, leading, etc. If you’re going to underline or bold only
Adobe XD: On pause, dead as Pagemill and Muse – or ripe for rebirth?

Adobe XD: On pause, dead as Pagemill and Muse – or ripe for rebirth?

By Josh Norman

It wasn’t long ago that designers deeply entrenched in Adobe’s Creative Cloud ecosystem were PUMPED. Sketch was nice but it was standalone. Figma seemed promising. But Adobe XD had the promise of being the Harry Potter of web design – the chosen one. XD was built from the ground up with built-in prototyping, animations and transitions, repeat grids, scroll groups, and a plugin library to help collaborate with developers, test for accessibility, import placeholder images and text, and at le
Insights into the TikTok Conundrum

Navigating H.R.7521: Insights into the TikTok Conundrum

By Autumn Fitzpatrick

The clock is TikTok-ing on the social video platform that started as a fun place for viral dance videos and lip syncing. In our ever-evolving digital landscape, you’ve got to not only stay on top of the latest trends, but you’ve got to stay abreast of legislative action. Enter H.R.7521, the latest buzz (kill) in the world of social media regulation, and a game-changer for platforms like TikTok. Let's dive into the nitty-gritty of what this bill entails, what's at stake, and how it could shap
Negotiating NIL Sponsorship Deals with College Athletes: Part Two

Negotiating NIL Sponsorship Deals with College Athletes: Part Two

By Ashley Landers

Striking an effective NIL (Name, Image and Likeness) deal can be a smart play for a client. NIL deals allow college athletes to earn money from endorsements, sponsorships, social media, autographs and other commercial opportunities. And in turn, the deals are a creative way to help a brand connect more authentically with an athlete’s audience by increasing brand exposure to the fanbase. But, of course, no deal is completely without risk. The key is to first understand the potential pitfalls as