Blog

The summer of 2023 saw Texas Creative claim space in downtown San Antonio for the first time in our nearly 40-year history. It was an ambitious move for our agency, which had always called San Antonio’s Northside home. How has the pivot from “outside the loop” (Loop 410, that is) to “deep in the heart of San Antonio'' unfolded over the past year? Location, migration, location The ball started rolling towards Houston Street for us much longer ago than one year. We had spent nearly two yea

Ok we’re about to break the cardinal rule of dinner parties – we’re about to talk politics. Executing a successful advertising campaign during an election takes more careful navigation than family dinners during an election. But it can be done. It requires strategic planning and consideration of the unique challenges and opportunities that come along with this most special time of year. While political candidates battle it out with each other, your non-political ads will be competing for e

Facebook's Dynamic Creative is a helpful tool for advertisers. It automatically tests different ad variations optimized for your audience based on your provided components. It saves time and money, improves ad performance, and provides valuable data. However, it also has some drawbacks. Let's explore the pros and cons of Facebook's Dynamic Creative for paid ads. Pros of Facebook's Dynamic Creative: Personalized Ads: With Dynamic Creative, ads can be customized for different audiences, making th

  Building a successful Search Engine Marketing (SEM) program on a search engine platform is not an easy task. With all sorts of bells and whistles, a ton of different strategic approaches and constant updates to the platforms – there’s a lot that can impact your plans. What you can count on, is that no matter the platform – in order to have a successful paid search program, you need a strong account structure.  Housing your SEM The account structure is the most important part of

Audio nerd alert! Let’s talk loudness. Mastering to loudness specs may sound like an overly technical endeavor, but it’s essential to deliver usable, high-quality audio. Whether your track is streaming on Spotify, airing on the radio, or playing on YouTube, achieving the right loudness ensures your audio sounds clear, consistent, and professional across all platforms. Loudness is not just volume. It’s all about perception. It’s how much sound pressure a source emits at any given moment ?