Blog

A client approached us recently to get involved in their Brand Identity work about mid-way into their internal process. It isn’t ideal to start mid-stream and work backwards, but we were happy to step in and provide value. They initially hired us to help with their web design and development as well as copywriting. After a few discovery sessions with them, we all agreed we needed to pause on the executional work and spend more time on the brand foundational work. Namely, Brand Voice.  Our

Ask any designer which program is their least favorite to work in, and chances are it’s one of the Microsoft 365 apps (see Michael’s blog here). But, given that it’s a program that our clients probably use, it is one we are destined to have to deal with. Now that we have that disclaimer out of the way, just because it is yet another PowerPoint presentation does not mean it has to look like just another PowerPoint presentation. Here are some tips on how we can help you dress up your PowerPo

When walking into Texas Creative and realizing someone has brought their dog to work, it sets the tone for the entire day. Sweet dogs just make your heart melt, especially at the workplace. It’s amazing what they can do with just their presence. Dogs can give so much to an individual and in return ask for very little.  Makes You Smile The commute that day may have been unpleasant, but then you walk in and see those big eyes and floppy ears and you realize that you’re smiling. Let’s no

A little GIF history The animated GIF: Thrust into common lexicon with the dancing baby in the 1990s, but with a lifespan now approaching its mid-30s, its surprising staying power has been further fueled by its use on social media, Slack, Discord, and texting. The format also remains a very common form of advertising, though often plagued by silly limitations of 60K or smaller file sizes, 15 seconds in length, and no more than 3x loops.  Smartphones were the stuff of sci-fi thrillers when

Since the news broke last summer that the iOS 14.5 Apple update would have significant changes to user privacy and impact the use of data for  marketing, the digital media team at Texas Creative has been monitoring the conversations among leaders in the industry. The new update will prompt users with a pop-up message asking for permission to allow or not allow apps to track a user across apps and websites owned by other companies. Additional information about this policy is available h