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2020 has been anything but conventional. We have gone from structured in-school learning by professionals to homeschooling by parents that are working from home simultaneously. Classrooms were traded for temporary desks made up of kitchen tables or any hard surface available. This year is when finding a decent priced desk was like looking for a needle in a haystack for us parents. We experienced the great toilet paper shortage and soap, hand sanitizer and Clorox wipes were being traded between n

DO YOU WANT TO PLAY A GAME? A couple weeks ago a news story probably didn’t break into your bubble, but it showcased a significant indicator of generational sea change in media consumption and messaging.  Two United States congress(wo)men played a video game. It was a pretty big hit. In an effort to engage the youngest generation of voters in the United States (not coincidentally the least likely to participate in the political process), Representatives Alexandria Ocasia-Cortez and Ilhan

Everyone should be utilizing their strengths to encourage those around them to vote during this election. Whether it’s simply sharing helpful resources on your social media or spreading awareness by word of mouth, something is better than nothing. One of the many perks that comes with working for a marketing agency is that we have the power to utilize our talents for the greater good of our community, and the nation, during this presidential election. At Texas Creative, we took it upon ourselv

We all fall into ruts in our daily lives. As responsibilities pile up, we become machines of routine that eventually can lead to monotony. It is hard to be creative within monotony. I get it, I have three kids and there are plenty of days where efficiency is the only goal of the day, so when I read an article telling me to “break routine” in order to be more creative, I just laugh. But, there are some tips I can offer that I find helpful. Not all of them are pandemic-proof, but we can possib

Tell me if you’ve ever been in this situation…you’ve worked your heart out creating a one-off animation, it’s been eased within an inch of its life, and every aspect of the animation has been considered. Now, say, for example, the composition in question is a lower-third for video and, you’ve got a dozen or more unique variations to make for on-screen talent. Maybe lowers aren’t your thing, and you’re making animated banners with unique copy elements for each version. Whichever the