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Everyone should be utilizing their strengths to encourage those around them to vote during this election. Whether it’s simply sharing helpful resources on your social media or spreading awareness by word of mouth, something is better than nothing. One of the many perks that comes with working for a marketing agency is that we have the power to utilize our talents for the greater good of our community, and the nation, during this presidential election. At Texas Creative, we took it upon ourselv

We all fall into ruts in our daily lives. As responsibilities pile up, we become machines of routine that eventually can lead to monotony. It is hard to be creative within monotony. I get it, I have three kids and there are plenty of days where efficiency is the only goal of the day, so when I read an article telling me to “break routine” in order to be more creative, I just laugh. But, there are some tips I can offer that I find helpful. Not all of them are pandemic-proof, but we can possib

Tell me if you’ve ever been in this situation…you’ve worked your heart out creating a one-off animation, it’s been eased within an inch of its life, and every aspect of the animation has been considered. Now, say, for example, the composition in question is a lower-third for video and, you’ve got a dozen or more unique variations to make for on-screen talent. Maybe lowers aren’t your thing, and you’re making animated banners with unique copy elements for each version. Whichever the

On March 11, 2020, the NCAA announced that they would be shutting their doors to audience members for the remainder of all March Madness games. From there, things seemed to spiral and hit every other major sport. That very weekend I had planned a trip to see the Spurs play at the AT&T center. I was so disappointed when I heard that games had been canceled indefinitely. I did not realize that things would only become worse from there. Well here we are six months later and things are looking g

Without people, an ad agency is no more than a stack of business cards, a computer or two, a conference table and chairs and maybe some awards. Fundamentally, an ad agency is a group of people who work together to come up with creative ideas to change the behavior of a target audience in order to achieve a marketing goal for their client. People… strategic, talented, skilled, business-savvy people make an advertising agency work. It is mission critical that the strategic minds work well with t