A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Dynamic Comps in After Effects with Split()!
Tell me if you’ve ever been in this situation…you’ve worked your heart out creating a one-off animation, it’s been eased within an inch of its life, and every aspect of the animation has been considered. Now, say, for example, the composition in question is a lower-third for video and, you’ve got a dozen or more unique variations to make for on-screen talent. Maybe lowers aren’t your thing, and you’re making animated banners with unique copy elements for each version. Whichever the
Sports Advertising in 2020
By Texas Creative
On March 11, 2020, the NCAA announced that they would be shutting their doors to audience members for the remainder of all March Madness games. From there, things seemed to spiral and hit every other major sport. That very weekend I had planned a trip to see the Spurs play at the AT&T center. I was so disappointed when I heard that games had been canceled indefinitely. I did not realize that things would only become worse from there. Well here we are six months later and things are looking g
The Right People in the Right Positions Make a High-Performance Agency
By Texas Creative
Without people, an ad agency is no more than a stack of business cards, a computer or two, a conference table and chairs and maybe some awards. Fundamentally, an ad agency is a group of people who work together to come up with creative ideas to change the behavior of a target audience in order to achieve a marketing goal for their client. People… strategic, talented, skilled, business-savvy people make an advertising agency work. It is mission critical that the strategic minds work well with t
Practical Steps Toward an Accessibility Mindset in 2020
It's important that everyone, regardless of disability, has unabated access to information on the web. People with disabilities should be able to comprehend, navigate, and interact with the web just like anyone else. Who doesn't like the idea of more people using their websites? Visual Impairment Snapshot Just focusing on visually impaired Americans alone: 4% Legally Blind 9% color blind 14+% with visual difficulties This equates to millions of people! Minimize Legal Risk - Be Proactive The Su
Beginners Guide: Get Smart with Your Smart Devices and Services, Apple Edition
By Josh Norman
With the caveat that the world is a mess and I’m ridiculously fortunate to have THIS as a blog post, I’ll say humbly that I’ve spent a lot of the last five months while working at home getting my digital life in order, one small bit at a time. Despite the flurry of smart devices and home hubs that have flooded the market over the past 5 years, we’re clearly still in the infancy of IOT, the “internet of things.” From toasters with touchscreens to washers and dryers that share their