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On March 11, 2020, the NCAA announced that they would be shutting their doors to audience members for the remainder of all March Madness games. From there, things seemed to spiral and hit every other major sport. That very weekend I had planned a trip to see the Spurs play at the AT&T center. I was so disappointed when I heard that games had been canceled indefinitely. I did not realize that things would only become worse from there. Well here we are six months later and things are looking g

Without people, an ad agency is no more than a stack of business cards, a computer or two, a conference table and chairs and maybe some awards. Fundamentally, an ad agency is a group of people who work together to come up with creative ideas to change the behavior of a target audience in order to achieve a marketing goal for their client. People… strategic, talented, skilled, business-savvy people make an advertising agency work. It is mission critical that the strategic minds work well with t

It's important that everyone, regardless of disability, has unabated access to information on the web. People with disabilities should be able to comprehend, navigate, and interact with the web just like anyone else. Who doesn't like the idea of more people using their websites? Visual Impairment Snapshot Just focusing on visually impaired Americans alone: 4% Legally Blind 9% color blind 14+% with visual difficulties This equates to millions of people! Minimize Legal Risk - Be Proactive The Su

With the caveat that the world is a mess and I’m ridiculously fortunate to have THIS as a blog post, I’ll say humbly that I’ve spent a lot of the last five months while working at home getting my digital life in order, one small bit at a time.  Despite the flurry of smart devices and home hubs that have flooded the market over the past 5 years, we’re clearly still in the infancy of IOT, the “internet of things.” From toasters with touchscreens to washers and dryers that share th

Their past few weeks together have been eventful. Here’s two big reasons it matters to marketers. With it being a Presidential election year, you might expect I’d be focusing on Facebook. That is certainly important to note. We have noticed their flagging paid ads as “political” or “social issues” in nature to be much more prevalent. Make sure you have a partner that can be quick with a plan to divert those dollars into other tactics, or find ways to address any creative concerns tha