Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Staying Productive While Working From Home

4 Tips to Help Stay Productive While Working From Home

By Texas Creative

With the spread of the novel coronavirus affecting everything from travel to the availability of toilet paper, mitigating COVID-19 in the United States has become a growing issue. Under a recent order from the City of San Antonio, non-essential businesses are now required to close their doors and send their employees to work remotely until the virus can be slowed. Here at Texas Creative, we have followed the city’s orders and are now working remotely along with countless other businesses. 
Improving Your Paragraph Styles

Improving Your Paragraph Styles

By Michael Streubert

Over the last few years, I’ve become a massive proponent of Paragraph Styles, even to the point where I’m happy to set up a unique style for all repeatable type treatments in any InDesign document that crosses my desk.  Paragraph styles are a powerful feature in InDesign that often go overlooked and underutilized. While they can seem clunky to set up, their efficiency in making global changes should always offset the initial time investment.  While most designers should be familiar
Sometimes, the Most Impressive Stat Is 1

Sometimes, the Most Impressive Stat Is 1

By Marcus Romero

Over the past 35 years, Texas Creative has partnered with a very lengthy and impressive list of clients to successfully market a large variety of products and services. Consistently achieving an elevated level of success requires an understanding of each client’s business on both a macro and a micro level. The process invariably involves a plethora of charts and graphs, statistics, Google Analytics, year-over-year-same-store-sales, industry benchmarks, executive summaries, KPI dashboards, and
Traditional Media Is Fundamental

Traditional Media Is Fundamental

By Debbie Hamilton

As a media professional, there has been so much growth during my career in the world of media advertising.  Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall
Tabindex Attribute

Web Accessibility: The Tabindex Attribute

By Marcus Harrison

Everyone enjoys the web and the utility it serves in our everyday lives. However, not everyone interacts with the web in the same way. Many users with visual disabilities rely on screen readers and their keyboard to navigate and engage with websites.  A typical user who navigates the web with a screen reader will tab through key areas of the site using the tab key. This will take them along a path of focusable elements throughout the page in the order in which they appear in the HTML struct