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Over the last few years, I’ve become a massive proponent of Paragraph Styles, even to the point where I’m happy to set up a unique style for all repeatable type treatments in any InDesign document that crosses my desk.  Paragraph styles are a powerful feature in InDesign that often go overlooked and underutilized. While they can seem clunky to set up, their efficiency in making global changes should always offset the initial time investment.  While most designers should be familiar

Over the past 35 years, Texas Creative has partnered with a very lengthy and impressive list of clients to successfully market a large variety of products and services. Consistently achieving an elevated level of success requires an understanding of each client’s business on both a macro and a micro level. The process invariably involves a plethora of charts and graphs, statistics, Google Analytics, year-over-year-same-store-sales, industry benchmarks, executive summaries, KPI dashboards, and

As a media professional, there has been so much growth during my career in the world of media advertising.  Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall

Everyone enjoys the web and the utility it serves in our everyday lives. However, not everyone interacts with the web in the same way. Many users with visual disabilities rely on screen readers and their keyboard to navigate and engage with websites.  A typical user who navigates the web with a screen reader will tab through key areas of the site using the tab key. This will take them along a path of focusable elements throughout the page in the order in which they appear in the HTML struct

When we first read about the Coronavirus epidemic, I’m sure we didn’t think much more about it. The distance between us and the origin of the virus was great, and nothing could happen to any of us because we are in the United States. This couldn’t have been further from the truth and there are many ways this affects our country directly as well as indirectly. CHECK THE LABEL Now this one is big and it’s very much direct. Where does a large majority of our current purchases originate from