Blog
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Category:Graphic Design
SKETCH VS. XD SHOWDOWN
I’ve been designing websites in Sketch for the last 5 years, and I’ll admit that removing the process from Adobe Photoshop/Illustrator felt like the most powerful software revolution in the design ecosystem since we abandoned Quarkxpress.
But recently it has come to my attention that Adobe XD may be making enough headway to usurp Sketch from atop the UI/UX throne. So for my last web project I decided to dust off my Udemy account and fire up some YouTube videos and learn more about XD. Whil

Category:Account Management
Brand Voice
A client approached us recently to get involved in their Brand Identity work about mid-way into their internal process. It isn’t ideal to start mid-stream and work backwards, but we were happy to step in and provide value. They initially hired us to help with their web design and development as well as copywriting. After a few discovery sessions with them, we all agreed we needed to pause on the executional work and spend more time on the brand foundational work. Namely, Brand Voice.
Our bra

Your PowerPoint Doesn't Have to be Boring.*
Ask any designer which program is their least favorite to work in, and chances are it’s one of the Microsoft 365 apps (see Michael’s blog here). But, given that it’s a program that our clients probably use, it is one we are destined to have to deal with. Now that we have that disclaimer out of the way, just because it is yet another PowerPoint presentation does not mean it has to look like just another PowerPoint presentation. Here are some tips on how we can help you dress up your PowerPo

Category:Inspiration
Dogs in the Workplace: Why It’s a Good Idea
When walking into Texas Creative and realizing someone has brought their dog to work, it sets the tone for the entire day. Sweet dogs just make your heart melt, especially at the workplace. It’s amazing what they can do with just their presence. Dogs can give so much to an individual and in return ask for very little.
Makes You Smile
The commute that day may have been unpleasant, but then you walk in and see those big eyes and floppy ears and you realize that you’re smiling. Let’s not fo

My Animated GIF Workflow: How to Build GIFs Like a Pro and Ensure Revisions Are Easy-Peasy.
By Josh Norman
A little GIF history
The animated GIF: Thrust into common lexicon with the dancing baby in the 1990s, but with a lifespan now approaching its mid-30s, its surprising staying power has been further fueled by its use on social media, Slack, Discord, and texting.
The format also remains a very common form of advertising, though often plagued by silly limitations of 60K or smaller file sizes, 15 seconds in length, and no more than 3x loops.
Smartphones were the stuff of sci-fi thrillers when the