Blog Posts - Author: Bianca Ramos
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Unboxing the Marketing Magic of Labubu
By Bianca Ramos
Labubu this, Labubu that. Labubus were everywhere on social media for the past year and a half, but in case you’re living under a rock (which honestly sounds fairly peaceful), and you’re not sure what a Labubu is, don’t worry. They’re just the latest global marketing success. And by time you read this – they’ll likely be dead.
Labubus are part of a toy plushie line from Pop Mart, a Chinese toy brand. They were created by Kasing Lung (originally born in Hong Kong) who was raised in th