Blog Posts - Author: Elisa Giordano
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
The Psychology of Color in Marketing
When it comes to color, context is everything. A pinch of a particular color could produce an appealing composition, while too much of the identical color could disrupt it. Here is an overview of basic color meanings: White: The use of white color in business signifies cleanliness and hygiene. It indicates calmness, simplicity, and organization. White has been elected as a symbol of goodness, spirituality, purity, balance, perfection, hope, and honesty. You may find this color used a lot for i
InDesign: Share for Review
If you’re like me, then you love when new technology allows for easier and uncomplicated ways to improve workflow in the workplace. Earlier this year, InDesign released Share for Review which is a new workflow for collaborative feedback on PDFs created in InDesign that is all web-based and can be shared with just a link. There is no need to download software for the end user. I will take you through the process from beginning to end, including what the end user sees. Begin with opening your do
8 Self-Care Tips to Managing Type 1 Diabetes in the Workplace
Transitioning into a scheduled 8-5pm work lifestyle at a creative agency with Type 1 Diabetes can be arduous. But it doesn’t have to be with this short guide on how to manage Type 1 Diabetes in the workplace. Before we get started, let’s discuss the difference between Type 1 and Type 2 Diabetes. Type 1 Diabetes (T1D) is an autoimmune disease that causes a person’s pancreas to cease production of the hormone, insulin. The result is the person becomes insulin dependent. This isn’t to b