Blog Posts - Broadcast

Success in the kitchen is directly related to the cook’s ability to read and prepare a brilliant recipe. One wrong ingredient, incorrect measurement or miscalculation and you hit the FAIL button and, in turn, probably post a humorous picture of your disaster on Instagram, Facebook or Pinterest. The same goes with media planning. It’s all in the mix. In today’s media market, there’s a lot of discussion about where new media — the digital frontier aka the online ramp to consumer heaven ?