Blog Posts - Author: Melissa Arredondo
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
"A Brand by Any Other Name" – and why your brand isn't really just yours
Whether you love a good unboxing or find fast fashion problematic, you’ve probably heard of the brand Shein. But how do you pronounce it? If you said “sheen” (like shiny fabric), you’d be in the majority. However, a quick look into the history of the wildly successful company’s Facebook shows its original name being She-Insider. So, is “she-in” correct?
The right answer is that it doesn’t really matter anymore. Because when millions of shoppers call it Sheen, that’