Blog Posts - Author: Kelley Olmedo

You may remember that in an earlier post I talked about “How To Get The Most Out Of Your Designer” and the four building blocks to helping me be the best designer I can be for you. I outlined a brief methodology of design and we took a look at the type of information I, as a designer, want to review and study before the design process begins. Next, I want to explore the steps that follow, which is sometimes where the REAL fun begins! Once discovery sessions, organizational goals and creative

Transitioning from traditional academic to design courses during college was difficult after years of being told exactly what to do by teachers. I was suddenly given free reign and encouraged to just “be creative.” In hindsight though, the more years I put into design, the more I realized it was never truly free reign; I simply needed to adjust to solving problems creatively instead of academically, and like other designers, my straight forward, black and white approach subtlety transitioned