Blog Posts - Author: Krystal Vela

Ok we’re about to break the cardinal rule of dinner parties – we’re about to talk politics. Executing a successful advertising campaign during an election takes more careful navigation than family dinners during an election. But it can be done. It requires strategic planning and consideration of the unique challenges and opportunities that come along with this most special time of year. While political candidates battle it out with each other, your non-political ads will be competing for e

The Paris 2024 Olympics promise to be a celebration of sport, culture, and innovation, bringing together athletes and spectators from around the world in the heart of one of Europe's most iconic cities. On that note, it is poised to be the biggest media event of 2024 with 3 in 4 Americans intending to watch! 🤯 We now live in a time where live sports events remain the biggest draw on traditional TV. Major events like the Super Bowl, World Cup, Olympics, NBA Finals, and other premier sports lea

During Hispanic Heritage Month, we’re reflecting on the importance of Hispanic marketing, and the growing influence and diversity of the Hispanic population in the United States and our region of Texas. For 20+ years, Texas Creative has been helping brands and government agencies use research-based strategies to reach Hispanic populations through customized messaging and media selection. Here are some data-driven insights related to Hispanic marketing:  1. Population Growth The&

Since the news broke last summer that the iOS 14.5 Apple update would have significant changes to user privacy and impact the use of data for  marketing, the digital media team at Texas Creative has been monitoring the conversations among leaders in the industry. The new update will prompt users with a pop-up message asking for permission to allow or not allow apps to track a user across apps and websites owned by other companies. Additional information about this policy is available h

It’s 2020, and if you are in the market for a new digital marketing agency, this is the blog for you! At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs, all under one roof. Below are just a few of the top reasons to consider TXC as your new digital agency (but believe me, th

According to a recent e-Marketer report, digital ad spending in the US is estimated to reach $129 billion in 2019 and is expected to surpass traditional ad spending for the first time in history. To be effective in this space, it is imperative to have a digital partner with the capabilities that will meet your business goals. In choosing a digital partner, there are several benefits to choosing a full-service agency to plan, develop and execute your digital marketing campaigns. 1. A Holistic, St

TXC Philosophy: Lead with Strategy. Elevate Through Design. Implement Through Technical Expertise. A marketing plan is only as strong as the strategy behind it and ensures that there is a clear direction for creative design and all of the tactical efforts that are to follow.  Our COO, Jamie Allen, recently made a speech at our Christmas party and one of her high points focused on how Texas Creative has evolved from a tactical agency into a strategic marketing agency over the past several ye

The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans. Large traditional media companies are either prepared to offer digital capabilities or scrambling to get into the space. Smart devices have connected everything around us, and cross-device targeting is the new hot topic. In keeping up with media industry new

In the past few years, I have worked with several clients who wanted to expand their digital advertising efforts but had no idea where to start. They asked to advertise on Facebook because it’s the “cool” thing to do, or they wanted to run on websites that they themselves visited regularly. These are common scenarios of what clients are thinking in regards to digital advertising, and our job as media experts is to bring them back to first answer a few key questions:  WHAT are the goa