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So you’re on Facebook… Now what? Everyone knows you should be on Facebook, but do you know what to do when you’re there? I’ll give you a hint. Your mere presence will not guarantee success. The same sentiment can be carried over to all social platforms. In order to succeed in your social media endeavors, you need to establish a strategy. And no, just posting updates and funny memes is not a strategy. To establish a strategy, there are three important things you must first figure out. Yo

Lots of things go in and out of my head on a daily basis. Creatives can be strange like that. With an all-encompassing thirst for challenges, inspiration, and knowledge and an ever-shrinking ability to read and pursue my many interests, I have found that podcasts are perfect for easy access to constantly be able to fill my head. So today I am going to share with you the podcasts that have been inspiring me lately. Some are ones that I have loved for years and then there are some that just happen

This series will cover three Drupal 7 mistakes that I see regularly when training developers, or perusing the issue queues of Drupal modules, and I’ve personally made each of these mistakes.  Getting a handle on these concepts, and breaking these bad habits will make you a better Drupal developer. Using [‘und’]? You’re Doing It Wrong Whether it’s in your theme’s template.php file or the custom field formatter module you wrote, don’t use [‘und’] ... ever ... seriously ... d

I can’t count how many times colleagues have called or texted in frustration with the words, “When we were AEs, didn’t we know this stuff already?” Or, “Shouldn’t that just be obvious to them by now?” And inevitably my response is always “Yes, but maybe they didn’t have as good of mentors as we did in our early careers.” This inevitably shifts them to a place of empathy … and reminds me I need to write a blog entry about Brilliant Basics. Talent is only as good

The digital marketing trends I highlighted in my last post were just a few of my predictions on what will be hugely impactful in your 2016 efforts. In case you missed 1 through 3 read them here. Let's take a look at a few more insightful trends that will support a healthy media plan on a deeper level. 4. Solid Relationship Marketing is Built on Trust The shift away from mass-target approaches for short-term customer acquisition is a huge opportunity that should not be overlooked. Relationship m