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If you’ve ever wondered, “what’s Snapchat?” don’t be discouraged. And if you think you are already a non-believer, let’s see if we can change your mind. As early adopters, we are both big fans of the social media app Snapchat for personal and business use. Keep reading as we share seven common misconceptions about the app and reveal why it might be a good fit for your brand. 1. It’s Just Another Social Media App Non-snappers might describe Snapchat as a head-scratching phenomenon w

Remember when voters sat in front of televisions to get the latest news? Or how about the good old days of off-year election campaign ad spending restraint? In today’s connected world, voters’ decisions are influenced in many ways, and these opportunities are growing in the form of micro-moments online. These I-want-to-know moments help shape undecided voters into decided voters. Thus, digital media is crucial for the 2016 U.S. Presidential Election. Studies implicate that political ad spend

Whether you are new to Drupal or a total Drupal superstar with 1,000,000 hours on the metaphorical “Drupal wheel”, making decisions about what modules to update to what version is not as straight-forward as it sounds. We’ve found many situations where the Drupal update page actually suggests that you “upgrade” a module to an older version. This has resulted in regressions and extra work more times than we’d care to admit. But it is clearly a problem begging for a good solution. Our f

Fonts. They’re literally everywhere you look, on everything you read. Many times, they are a core component of graphic design and website development. Type purists like to point out, “You can’t even design without type.” And that’s true, assuming your work requires something to be read. With our eyes so trained to recognize words thousands of times throughout the course of any given day, it’s no wonder that the legality of font usage can be so easily overlooked. It’s almost akin to

I can still remember my first day of the “ad life”. I had just come out of seven years of internal brand-side marketing for a large company and had convinced myself that agency side was going to be my next challenge. As I walked into my first meeting I looked around the room, hearing smart people spew out every acronym you could imagine and ideas that gave me goosebumps. The first few weeks I kept my head in a notebook taking in as much as I possibly could while, in the back of my mind, ques