Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

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Drupal 8 is here! (You need a new site!)

By Texas Creative

#Celebr8D8 with @texascreative developers @To_Be_Benji & @jvative. pic.twitter.com/LM1E2IcvX5 — Art Williams (@ArtisWilliams) November 20, 2015 Inevitably, if you are a Drupal-based agency, and have been around for awhile, with the trumpeted release of Drupal 8, you will get some variation of the following questions: Client: “You tell me my site is on Drupal 7, and that you keep it up to date, but I see that Drupal 8 is out ... what!? And why do I need to rebuild a ‘new’ site to get
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Pluralists, The New Normal

By Ashley Landers

In case you missed part one, read it here. When you ask someone to define what normal looks like, their answer will probably give you insight into their generation. Here are a few things that have evolved over time to what is now defined as the “new normal”, and what it all means to your marketing plan. The Family — Previous generations: a mom, a dad, two kids and a dog. For Pluralists (Generation Z or GenZ): Two moms (one Caucasian, one multiracial), each having carried one child via in v
Generation Z - What Comes Next?

When you reach the end of the alphabet, what comes next?

By Ashley Landers

As a mother, I can’t help but hear Generation Z and immediately think World War Z or the Zombie Apocalypse. Maybe, like every stereotyped aging person from past generations, I’m also frightened by children today — their fashion sense, their technological influence or their absolute disregard for privacy. But being in the ad business — scratch that — the culture business, I find myself intrigued with the idea of what’s next.  Whether sourced from curiosity or fear, I can’t hel
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A Designer’s Guide to Mastering Text Styles in Microsoft Word

By Josh Norman

… or, That One Time Word Didn’t Make Me Want to Walk Off the Job and Sell Used Tires for a Living. There are a handful of phrases that make designers want to tuck their tails between their legs and run home to mommy: “Let’s fill up this white space to take advantage of the entire spread.” Or, “Can we make this pop more?” And, perhaps the king of them all, “Can you give me this layout in a Word document so I can make edits myself?” Ah, Microsoft Word. The one piece of software t
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Category:Social Media

Warning: Social Media Conformity May Lead To An Unintentional Game Of Hide And Seek

By Texas Creative

Remember the childhood game that brought us laughter and hours of chasing, tracking and hiding? Hide and Seek was fun because everyone was eventually found or could at least jump out when you were tired of hiding. Now think how different this concept is received when you apply it to social media content. At the current height of the digital age, content is often hidden among the masses and knowing that it may never be found (let’s face it, consumers generally don’t seek out branded content)