Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

The Future is Encrypted

The Future is Encrypted

By Marcus Harrison

Google is leading the charge to a more secure web. The tech giant is taking steps in the way it handles non-secure websites in both search rankings and for its over 1 billion Google Chrome users. In search results, non-secure websites will now take a back seat to those that are secured with trusted SSL certificates. Texas Creative has answered the call by retroactively adding free SSL encryption to all of our Drupal websites. What is SSL? SSL (Secure Sockets Layer) is a web technology that creat
1,000 Little Likes: Helping a Company Find Their Voice on Facebook

1,000 Little Likes: Helping a Company Find Their Voice on Facebook

By Michael Streubert

A few months back our agency began working with a new client called “The Little Bottle Company”, a small business that sells custom arrangements of, you guessed it, little bottles. They were interested in boosting their online presence and jump-starting their brand awareness in the Alamo city with a Facebook campaign. The Goal: Get Page Likes! In all honesty, their arrangements are actually quite impressive and fun to look at. They’re also made of alcohol. Our team kicked off the project w
How To Manage Long Distance Client Relationships

How To Manage Long Distance Client Relationships

By Texas Creative

One of the many things I enjoy about my job is that, not only do I get to work with awesome local clients, but I also manage several clients in all different cities and states. Committing to long distance means adding another layer to the client-agency relationship. And I’ll admit, it’s a lot harder to establish solid relationships with the ones that I can’t sit down with face-to-face. So, how can you build good working relationships with people you’ve never met? Here are my four tips fo
An Account Manager’s Perspective: How to Give Constructive Feedback

An Account Manager’s Perspective: How to Give Constructive Feedback

By Texas Creative

According to an ANA survey released in 2015, only 36 percent of agencies reported satisfaction with the creative approval process. A major finding in this study is the need for improved communication. Providing constructive creative feedback is a necessary tool for an agency to produce great work, just as essential as the creative brief. Here are seven steps an account manager can take in order to provide feedback that will foster inspiring creative content. 1. Let the Team Do Their Thing Let th
First Impressions During a Drupal 8 Website Build

First Impressions During a Drupal 8 Website Build

By Art Williams

It’s Official!  We have finished setting up the necessary infrastructure and processes for building client sites in Drupal 8 moving forward.  A lot of that work was done during our first Drupal 8 website build, which is nearing completion.  What follows is a brief glance of my first impressions and future aspirations about Drupal 8 development. The Project As website builds worked their way through the pipeline in the first part of 2016, I was on the lookout for the right one to