Blog
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

3 Tips for Client Friendly Paragraphs in Drupal 8
By Art Williams
We, the website development team at Texas Creative, are big fans of the Paragraphs Module. For the last couple of years, it has become a larger and larger part of our Drupal 7 and Drupal 8 websites. In this post, I will give three tips we’ve discovered that make Paragraphs even easier for the end-user to use, in our case clients.
What is the Paragraphs Module?
To quote the Paragraph module description page: “Instead of putting all their content in one WYSIWYG body field including images and

The Future is Encrypted
Google is leading the charge to a more secure web. The tech giant is taking steps in the way it handles non-secure websites in both search rankings and for its over 1 billion Google Chrome users. In search results, non-secure websites will now take a back seat to those that are secured with trusted SSL certificates. Texas Creative has answered the call by retroactively adding free SSL encryption to all of our Drupal websites.
What is SSL?
SSL (Secure Sockets Layer) is a web technology that creat

1,000 Little Likes: Helping a Company Find Their Voice on Facebook
A few months back our agency began working with a new client called “The Little Bottle Company”, a small business that sells custom arrangements of, you guessed it, little bottles. They were interested in boosting their online presence and jump-starting their brand awareness in the Alamo city with a Facebook campaign.
The Goal: Get Page Likes!
In all honesty, their arrangements are actually quite impressive and fun to look at. They’re also made of alcohol.
Our team kicked off the project w

How To Manage Long Distance Client Relationships
By Texas Creative
One of the many things I enjoy about my job is that, not only do I get to work with awesome local clients, but I also manage several clients in all different cities and states. Committing to long distance means adding another layer to the client-agency relationship. And I’ll admit, it’s a lot harder to establish solid relationships with the ones that I can’t sit down with face-to-face. So, how can you build good working relationships with people you’ve never met? Here are my four tips fo

Category:Account Management
An Account Manager’s Perspective: How to Give Constructive Feedback
By Texas Creative
According to an ANA survey released in 2015, only 36 percent of agencies reported satisfaction with the creative approval process. A major finding in this study is the need for improved communication. Providing constructive creative feedback is a necessary tool for an agency to produce great work, just as essential as the creative brief. Here are seven steps an account manager can take in order to provide feedback that will foster inspiring creative content.
1. Let the Team Do Their Thing
Let th