Blog

One of the many things I enjoy about my job is that, not only do I get to work with awesome local clients, but I also manage several clients in all different cities and states. Committing to long distance means adding another layer to the client-agency relationship. And I’ll admit, it’s a lot harder to establish solid relationships with the ones that I can’t sit down with face-to-face. So, how can you build good working relationships with people you’ve never met? Here are my four tips fo

According to an ANA survey released in 2015, only 36 percent of agencies reported satisfaction with the creative approval process. A major finding in this study is the need for improved communication. Providing constructive creative feedback is a necessary tool for an agency to produce great work, just as essential as the creative brief. Here are seven steps an account manager can take in order to provide feedback that will foster inspiring creative content. 1. Let the Team Do Their Thing Let th

It’s Official!  We have finished setting up the necessary infrastructure and processes for building client sites in Drupal 8 moving forward.  A lot of that work was done during our first Drupal 8 website build, which is nearing completion.  What follows is a brief glance of my first impressions and future aspirations about Drupal 8 development. The Project As website builds worked their way through the pipeline in the first part of 2016, I was on the lookout for the right one to

If you’ve ever wondered, “what’s Snapchat?” don’t be discouraged. And if you think you are already a non-believer, let’s see if we can change your mind. As early adopters, we are both big fans of the social media app Snapchat for personal and business use. Keep reading as we share seven common misconceptions about the app and reveal why it might be a good fit for your brand. 1. It’s Just Another Social Media App Non-snappers might describe Snapchat as a head-scratching phenomenon w

Remember when voters sat in front of televisions to get the latest news? Or how about the good old days of off-year election campaign ad spending restraint? In today’s connected world, voters’ decisions are influenced in many ways, and these opportunities are growing in the form of micro-moments online. These I-want-to-know moments help shape undecided voters into decided voters. Thus, digital media is crucial for the 2016 U.S. Presidential Election. Studies implicate that political ad spend