Blog

Using social media influencers is a relatively new form of marketing and is being capitalized on almost all social media platforms (Twitter, Facebook, Instagram, Snapchat, YouTube etc). However, “influencers” is not a new concept by any means. Brands have been benefiting from celebrity endorsements since the 1760’s when potter Josiah Wedgwood created a tea set for Queen Charlotte and promoted his pottery as the “Royal Standard”. The past few decades have been saturated with large compa

There are fonts for just about every mood or message, and the right font can completely make your message. But, finding the right font isn't always so easy. The problem comes when you have thousands upon thousands of fonts, and your font library becomes an overwhelming black hole to search through. Up until a few years ago, I found myself using the same fonts over and over, and only using new ones I just happened to stumble upon or saw in a coworker’s design. I found it very difficult to

We've all heard the phrase "love it or leave it", but in the world of advertising, we prefer to  "love it AND leave it". In this case, "leave it" refers to the leave-behind, a tool used to promote your brand, portray a message and just do fun stuff!  In my position as the Print Production Manager at TXC, I’m often asked to recommend options for what I so fondly call “trash and trinkets”, with the goal of ultimately making sure those items get produced, printed and delivered on ti

An Account Manager writing a blog on something web related... it sounds scary, I know. But technically, I speak client, and I also really enjoy the web/digital side of my job. So, what I want to translate into non-technical speak for you is why your Content Management System (CMS in agency lingo) choice matters. There are so many CMS options to choose from today, WordPress, Joomla, Typo3, ExpressionEngine, Drupal…. I can keep going... but not all CMS are created equal. In the process of buildi

Here at Texas Creative, we are tasked with taking the Gallup Strengthsfinder Test. It provides customized results that name your unique talents. It's what we do best. The test assigns us traits like Activator, Includer, and Maximizer. When I took the test, I got a WOO. WOO stands for Winning Others Over, and I was the only person in the office to receive one (until a new hire also received a WOO a few months later). The definition of a WOO: People exceptionally talented in the WOO theme love the