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In the past few years, I have worked with several clients who wanted to expand their digital advertising efforts but had no idea where to start. They asked to advertise on Facebook because it’s the “cool” thing to do, or they wanted to run on websites that they themselves visited regularly. These are common scenarios of what clients are thinking in regards to digital advertising, and our job as media experts is to bring them back to first answer a few key questions:  WHAT are the goa

We, the website development team at Texas Creative, are big fans of the Paragraphs Module. For the last couple of years, it has become a larger and larger part of our Drupal 7 and Drupal 8 websites. In this post, I will give three tips we’ve discovered that make Paragraphs even easier for the end-user to use, in our case clients. What is the Paragraphs Module? To quote the Paragraph module description page: “Instead of putting all their content in one WYSIWYG body field including images and

Google is leading the charge to a more secure web. The tech giant is taking steps in the way it handles non-secure websites in both search rankings and for its over 1 billion Google Chrome users. In search results, non-secure websites will now take a back seat to those that are secured with trusted SSL certificates. Texas Creative has answered the call by retroactively adding free SSL encryption to all of our Drupal websites. What is SSL? SSL (Secure Sockets Layer) is a web technology that creat

A few months back our agency began working with a new client called “The Little Bottle Company”, a small business that sells custom arrangements of, you guessed it, little bottles. They were interested in boosting their online presence and jump-starting their brand awareness in the Alamo city with a Facebook campaign. The Goal: Get Page Likes! In all honesty, their arrangements are actually quite impressive and fun to look at. They’re also made of alcohol. Our team kicked off the project w

One of the many things I enjoy about my job is that, not only do I get to work with awesome local clients, but I also manage several clients in all different cities and states. Committing to long distance means adding another layer to the client-agency relationship. And I’ll admit, it’s a lot harder to establish solid relationships with the ones that I can’t sit down with face-to-face. So, how can you build good working relationships with people you’ve never met? Here are my four tips fo