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As with all things advertising, our approach to solid digital advertising starts with good strategy. It must be supported. It must be targeted. It must build conversion.  All of our campaigns include some type of traditional brand building advertising to support the digital efforts. Without brand awareness, digital ads go unnoticed. Similar to when you find yourself tossing junk mail into the trash while keeping the direct mail from brands you recognize.  In some cases, to amplify a br

Since the day Facebook started allowing advertisers on their platform, there has been a paradigm shift of who truly is the customer of Facebook–consumers or advertisers. Facebook created a very delicate situation where, whichever way they leaned, they disturbed the equilibrium between consumers and advertisers. Over the years, Facebook has put more and more weight towards advertising, consequently neglecting the consumer. Now, with the latest scandal involving Cambridge Analytica, Facebook is

There’s nothing more exciting to a designer than being given the chance to create or recreate a brand, and all that comes with it: from the logomark and logotype to the brand voice, design hallmarks, grids, font families, and colors. It’s a rare opportunity to mold a brand from the ground up and to create a personality that fits a company’s beliefs and values. Once the long road of research, exploratory, presentation, revisions and approval has reached its end (and congratulations if the r

Creating a frosted glass effect using CSS is a better method than the old javascript hacks. Using CSS to create the frosted effect uses fewer resources from the site visitors computer by using the native browser rendering engine. To test this just drag the frosted glass example in the top right of this page.  Ok, without wasting much of your time I’m going to jump straight into it. The main components used for a classic frosted glass effect are: > The original content  - - > T

Last time you saw me here in the blog-a-sphere I was writing tips for clients who were looking to partner with agencies, that blog can be read here. As I was spending time thinking about what blog topic I wanted to tackle this time around, I felt drawn to the importance of building strong relationships with CURRENT clients. While it is common in the advertising agency world to focus on gaining new business, taking care of the business you already have is key to long-term success. Below I have ou