Blog
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Generational Marketing: How to Reach Each Generation
By Texas Creative
I’ve always been fascinated, as many people are, with the differences between generations. Generations behave differently, are motivated by different things, and consume media in such different ways. All of these differences are motivated by the events happening in the world as they grew up or the access they had to certain technologies.
My mom is a huge fan of reality TV. For the 33rd season of her favorite show, “Survivor”, the tribes of contestants were broken up into Millennials vs. Ge
Trust the Process. Thoughts on Creativity.
Let’s speak about creativity. Perhaps I’m an anomaly in my field, but my relationship with the word “creative” is dubious, and weighted with baggage. Creativity, like art, is never decoration. Creativity will not “jazz up” a layout or ever make anything “pop.” Creativity should appear efficient, never seeming to employ more touch than is absolutely necessary. Discovering a creative execution though is an exhaustive task.
People often conflate creativity with being removed from ra
Drupal 8 Custom Table of Contents Block for Book Content
By Art Williams
Recently we needed to build a knowledge base for a SaaS client to house support content in both text and video format. Since a lot of this type of content has a progression to it (first do this, then this) it made sense to dust off the Book Module.
The Book Module
The Book module has been in Drupal core since 2001, so it’s pretty much always been there. It provides a hierarchy to pages in Drupal that allow a next/previous functionality that is useful when you have content with an order to it.
Influencer Marketing…Is it right for you?
By Texas Creative
Using social media influencers is a relatively new form of marketing and is being capitalized on almost all social media platforms (Twitter, Facebook, Instagram, Snapchat, YouTube etc). However, “influencers” is not a new concept by any means. Brands have been benefiting from celebrity endorsements since the 1760’s when potter Josiah Wedgwood created a tea set for Queen Charlotte and promoted his pottery as the “Royal Standard”. The past few decades have been saturated with large compa
Category:Graphic Design
Obsessive Font Organization: how to tame your font library to make finding typefaces less of a nightmare.
There are fonts for just about every mood or message, and the right font can completely make your message. But, finding the right font isn't always so easy. The problem comes when you have thousands upon thousands of fonts, and your font library becomes an overwhelming black hole to search through. Up until a few years ago, I found myself using the same fonts over and over, and only using new ones I just happened to stumble upon or saw in a coworker’s design. I found it very difficult to