Blog
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Category:Digital Media
Are Advertisers Tracking You?
By Texas Creative
Sometimes I find myself daydreaming about the future. TV shows, movies and video games have all painted pictures of what the future should look like. I can picture flying cars, talking electronics or closets that pick out your outfits… that’s what everyone thinks of, right?
I recall growing up and watching The Jetson’s thinking to myself, “Someday, this will be reality.” Now that I’ve grown up, I realize that we truly are living in the future. We may not have flying cars yet, but, we

Category:Graphic Design
When a problem comes along. You must GREP it!
In this first installment of my 3 part series “Breaking Code: A Designers Guide”. We’ll be going over GREP Find and Replace and GREP styles in InDesign and how you can use them to take control of text with automatic styling.
Every designer worth a damn realizes the power behind setting up and leveraging the power of Paragraph and Character styles. Not everyone realizes though that there is a second tier of power built into Paragraph styles that is mostly unused and underutilized. Understan

Optimizing Images and Documents for the Web
By Art Williams
The loading speed of your website is one of the most important factors toward its success. Since loading speed directly impacts search engine ranking & site visitor satisfaction, it will have a compounded effect on conversions. That should be reason enough for any site owner to spend the time improving load times.
There are a variety of ways to make optimizations at the server level, but one of the biggest impacts to site performance is, surprisingly, squarely in the hands of the CMS content

Category:Graphic Design
6 Steps to Making Fillable Forms with Adobe Acrobat
By Texas Creative
With increasing efforts to go paperless, forms for almost anything can easily be turned into interactive PDFs. Whether you start with a form made with a number of applications (Word, Excel, InDesign) or a scanned paper form, Adobe Acrobat can turn it into a useable PDF form.
Here are a few advantages:
The form can be used with any free version of Acrobat Reader.
PDF forms can be printed, saved or automatically sent by email, significantly reducing paper consumption.
Easier to read: Non-legible

How to Get More Engagement on Social Media
By Texas Creative
In 2008, just 10% of the US population was on social media.
Today, that number has increased to 80%, with more than 3 billion people using social media worldwide.
That's a lot of eyeballs.
Marketers, eager to capitalize on this new medium, soon realized that social media was changing almost as fast as it was growing. New trends, features, and even platforms were coming out on a regular basis, and what worked last year (or even last month) might be rendered irrelevant overnight.
Fortunately, one