Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

3 Tips For a Better Blog

3 Tips For a Better Blog

By Texas Creative

With marketing and advertising constantly evolving, is a tactic as simple as blogging still relevant? According to a survey conducted by Orbit Media Studios to get insight on 1000+ business bloggers, the answer is yes! Over the four years, they have conducted this study, a clear theme has been established – bloggers are being rewarded for their content marketing efforts. Almost 30% of respondents have reported that they experience “strong results” towards their goals from their blog posts,
Exporting a Better SVG

Exporting a Better SVG

By Marcus Harrison

SVG stands for Scalable Vector Graphics which are graphics that, as the name suggests, are scalable and therefore they look nice and crisp at every size and pixel density. Unlike normal image file types like JPG, PNG or GIFs, SVGs aren’t really graphics—they’re actually XML code! This allows SVGs to be easily manipulated and animated with CSS. Additionally, any live text within an SVG document is even searchable and indexable. SVG Creation is a Multi-Phase Process Much like a website, SVG
3 Tips for Improving Your Agency Billing

3 Tips for Improving Your Agency Billing

By Jenifer Crader

Like most people, I was drawn into the world of advertising agencies because of the excitement in the everyday—something I am not sure most accountants would say about their job.  When people think of advertising agencies, the first thing that comes to mind might be super bowl commercials, big bucks, or perhaps the uber-talented Don Draper of Mad Men. I would assume that one thing people are not quick to think about are the complexities and questions that can come from an ad agency accoun
The Joys and Trials of Website Adoptions

The Joys and Trials of Website Adoptions

By Art Williams

It’s not uncommon for the maintenance of a website to change from one agency or freelancer to another. At Texas Creative, we affectionately refer to these as “adopted” websites. And while we have no intention of pushing this analogy too far, adopting the work of someone else into your family is both a treasure and a challenge. Whether you are the agency tasked with maintaining a website you did not develop, or the client/owner of a site asking someone new to help you with maintenance, we w
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Automated form-field styling: Goodbye Times New Roman, hello Acrobat.

By Michael Streubert

Have you ever had to create an Indesign document that incorporated form fields spread across many pages? Has a co-worker discovered you sobbing quietly at your desk while manually updating font styles using acrobat’s “Prepare Forms” tool? Well, if you said “No” or “What the H$%# are you talking about” then read no more.  If you answered “Yes!”, I’m sorry you have to work on forms, but hopefully, this will save you a ton of time.  I recently discovered a simple Javas