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So much talk about Facebook these days – in the news, in the office, on the playground. Like it or not, it’s become ubiquitous. In a single day two weeks ago, I went from watching Congress grill Facebook’s CEO Mark Zuckerberg on a live-stream from my office, to learning just a few hours later from my social team that one of our client’s Facebook accounts had been put on hold due to a “suspicious credit card on file” (an account with the same corporate credit card in use for over a ye

Recently, we were helping a client get their Drupal 8 website set up for hosting on the Pantheon platform. They would eventually take over updates of both core and contrib modules for the site. While gathering resources to help them with the process, we found that, although Pantheon had documentation for Drupal core and contrib updates via Composer and/or Git, it didn’t have the process outlined for updated contrib modules via the Drupal administration GUI. The solution was to write our own gu

As with all things advertising, our approach to solid digital advertising starts with good strategy. It must be supported. It must be targeted. It must build conversion.  All of our campaigns include some type of traditional brand building advertising to support the digital efforts. Without brand awareness, digital ads go unnoticed. Similar to when you find yourself tossing junk mail into the trash while keeping the direct mail from brands you recognize.  In some cases, to amplify a br

Since the day Facebook started allowing advertisers on their platform, there has been a paradigm shift of who truly is the customer of Facebook–consumers or advertisers. Facebook created a very delicate situation where, whichever way they leaned, they disturbed the equilibrium between consumers and advertisers. Over the years, Facebook has put more and more weight towards advertising, consequently neglecting the consumer. Now, with the latest scandal involving Cambridge Analytica, Facebook is

There’s nothing more exciting to a designer than being given the chance to create or recreate a brand, and all that comes with it: from the logomark and logotype to the brand voice, design hallmarks, grids, font families, and colors. It’s a rare opportunity to mold a brand from the ground up and to create a personality that fits a company’s beliefs and values. Once the long road of research, exploratory, presentation, revisions and approval has reached its end (and congratulations if the r